Cro Data Analyst

hace 1 día


Madrid, España Pearson A tiempo completo

.Who are we: At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions.
We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Learn more at: Our Company | Pearson plc We have a fantastic opportunity for a CRO Data Analyst to join Pearson's world-leading English Language Learning (ELL) division to help build deeper, data-driven insights into our flagship global English language test portfolio, including the Pearson Test of English (PTE).
Working as part of the ELL Marketing's eCommerce team, the right individual will have strong foundational skills in Google Marketing Cloud reporting applications.
You will work closely with teams across Marketing, Technology and Product to extract, analyse and visualise data about our current digital experience, and to create insights and observations that help steer everything from our marketing and CRO strategies to our UX and digital product roadmaps.
Ultimately, your contributions will help us to grow our revenues, market share, and build better experiences for millions of customers.
Key responsibilities Research and analyse multiple data sources to identify emerging trends and issues that inform our optimization and development roadmaps – including: web analytics (GA4, heatmap & session replay) eCommerce internal and external search keywords and queries marketing CRM Net Promoter Score (NPS) Develop comprehensive traffic forecasts to support broader eCommerce trading goals.
Monitor performance with weekly CRM trading reports to assess their contribution to revenue vs target.
Prepare and present findings to stakeholders, translating complex data into clear, actionable recommendations.
Input into the development of A/B testing strategies and analyze results to inform future marketing campaigns.
Monitor and analyze competitor performance and industry trends to identify best practices.
Ensure data integrity and accuracy through regular audits and validation processes.
Qualifications, skills & experience Relevant qualifications in Data Science, Statistics, Economics, Marketing, or a related field.
Proven experience as a Data Analyst, preferably with a focus on digital marketing and D2C audiences


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