Product Marketing Manager

hace 2 días


Zaragoza, España Celonis A tiempo completo

.Product Marketing Manager - Process AnalysisWe're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.The Team:Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams (often deliberately delivering projects as mini teams or co-leads of two), giving back together, and making things as simple as possible.The Role:We're looking for someone who loves products and wants to spend their time thinking about, talking about, and working on positioning them. In this role, you'll be a member of the platform product marketing team, reporting to the Director of Product Marketing for our platform. You will own our product capabilities that help our users analyze their processes. You will become the subject matter expert on those products, their value proposition, competition, and contribute to their roadmap. You will partner with our platform product leads for your specific domain and lead our product positioning and go-to-market strategy for some of our most used product capabilities: the Celonis Studio and Process Copilots. You'll work hand in hand with our product teams, our go-to-market teams – think sales and presales – and our marketing team.The work you'll do:Product positioning - and its accuracy, resonance, and adoption both internally and externally - significantly shapes the success of a product and the company as a whole. With that in mind, product marketing at Celonis is focused on four pillars: defining and executing product positioning, messaging, and launches, enabling and supporting the go-to-market and marketing teams, informing product strategy, and driving product adoption and success. Each product marketer owns these workstreams for their own product areas, working in close partnership with their product managers and the go-to-market teams. Each product marketer is the CMO of their product domain.Responsibilities:Master the market for your product area through sales engagement, market research and competitive intelligence.Collaborate with the product management team to strategize and launch new products and drive ongoing adoption.Develop a deep understanding of your buyers and influencers - know how they buy and their buying criteria.Develop product positioning and messaging that differentiates your product and can be scaled globally.Develop clear, compelling, and resonant pitch decks, demos, keynotes, and event sessions for your target audience.Be the expert on how your product best represents the capabilities of the Celonis platform.Know your products' value proposition and competition and coach customer facing teams on how to outmaneuver them



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