Carolina Herrera Operational Makeup Marketing Manager

hace 2 días

Madrid, España Puig A tiempo completo

.The OpportunityCarolina Herrera is looking for a Operational Makeup Marketing Manager to develop and implement the marketing strategy of the brand around the world, ensuring perspectives of growth through a brand construction strategy.What you'll get to do1. Contribute to Marketing Plan elaborationHave in-depth knowledge of brand performance in key markets to provide starting discussion point with the brand GPMs and MD and assess brand needsFollow monthly brand wholesale performance for key marketsProvide feedback & challenge the brand and markets for the next year Marketing PlanConcerning unsatisfied Market needsConcerning potential\ "gaps\" between Marketing Plan and Net Revenues objectivesHelp Brand to gather specific market analysis or feedback on specific business issues, in order to contribute to resolve marketing plan key decisions (on Promo, PoS, Gwps, coffrets, etc...)2. Manage the worldwide brand animation:Gather local marketing plans for all key markets to have general view of the brand ´s activitiesSupport Local teams in the elaboration & implementation of the local promotional plans & launch strategies.Manage the local requests and assures rest of brand's team collaboration / validation when requiredInsure the global coherency for all the elements of a 360° strategy (In-store, Digital, PR,...) in partnership with internal and external collaborators3. Communication and CoordinationSend Brand communications to Markets about Marketing plans or Launch plans updatesGuarantee OMD alignment and knowledge exchange by providing them relevant brand information. Regular alignment meetingsProactively contact Marketing Directors (Key markets) to share relevant Brands and Market information (cross fertilization)4. Insights and Best PracticesProduce Launch Brand Feedback report: consolidating individual reports into a single documentCross-Region fertilization (best practices or special requests) amongst Key Markets and Regions (Market Development)Aware of specific needs per region (retailer profile, legal restrictions)5. Operations oriented activitiesForecast analysis: join SO&P meetings and address any issue with markets.CNP: Join monthly Tactical & Strategic meetings with supply team to ensure that markets needs are covered accordingly with launch calendars.Catalogue maintenance: Product line by market and exceptionsWe'd love to meet you if you haveExperience:4 years of experience in a similar position as Operational Marketing Manager, ideally acquired in the Perfumes industry, Luxury or Cosmetics universePrevious makeup experience is a mustEducation: Master Degree, major in Marketing, ideally in Luxury ManagementLanguages: Spanish and English

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