Marketing Manager
hace 1 mes
About us
DICEUS is a strategic technology partner for custom software development. Since 2011, we have accomplished more than 130 projects and contributed to our client's growth in banking, fintech, insurance, healthcare, and other niches. We help SMBs and enterprises overcome their pressing business challenges with the right technology solutions.
Role outline
We are looking for a Marketing Manager who has previous experience in planning and executing multiple marketing campaigns simultaneously and is ready to perform tasks hands-on. You are a great fit for us if you are energetic, extremely organized, and motivated to collaborate with marketing, sales, delivery, and leadership teams to find and generate appealing content topics that can be utilized for brand awareness campaigns or lead generation campaigns. We are a great fit for you if you want to work with passionate professionals who focus on delivering results and thrive in executing interesting, sometimes challenging projects at a fast pace.
Responsibilities:
Brand awareness and communications:
Drive the showcasing of our delivery success, including major releases, product launches, etc., as well as signing new partnerships and featuring client reviews on DICEUS social media, website, and media platforms. This involves gathering inputs from knowledge owners, writing content, or reviewing copywriters' content, providing requirements for designers, and monitoring progress and deadlines.
Find relevant media platforms, communicate with them via email or video calls to negotiate publishing conditions, and ensure the publishing of news/articles/press releases.
Executing video review collection projects (with existing available resources or finding vendors).
Co-marketing activities with partners:
Discuss and agree on co-marketing activities (press releases, webinars, interviews, etc.) with partners via video calls or emails.
Plan activities for the marketing team accordingly.
Monitor execution and deliver results within deadlines.
Marketing collaterals:
In collaboration with the Head of Sales, Chief Editor, and Designer create/update standard presentations and develop customized PowerPoint presentations that highlight DICEUS' expertise and offerings, tailored to the prospects' needs and requirements.
Create whitepapers, one-pagers, and website lead magnets.
Directories/Listing:
Publish DICEUS profile on relevant directories/listings.
Investigate and research the algorithms of each relevant platform on getting top position.
Track performance metrics.
Negotiate with the platform publishing DICEUS profile on top position.
Review platforms:
Collect existing clients' reviews on review platforms (e.g., Gartner, Clutch, G2).
Events and conferences:
Create a list of target conferences, including required budgets.
Prior to the conferences DICEUS will attend, compose messages, and arrange personal meetings with potential clients for the CEO and Head of Sales and Marketing.
Optimize the schedule efficiently. During the conferences, coordinate meeting points or cancellations accordingly.
After the conferences, prepare draft follow-up emails to be finalized and sent by the Head of Sales and Marketing.
Website engagement and conversions optimization
In collaboration with the marketing team, track and analyze website performance metrics and propose experiments and initiatives to improve engagement and conversions.
Email marketing:
Design, write, and build newsletter emails and automation in HubSpot.
Keep the database valid and enriched with the new contacts and track the performance of marketing campaigns.
Requirements:
3+ years of marketing experience in IT service company
3+ years of working as a copywriter is required
Proven experience of working with directories, media, and executing marketing campaigns alone and as part of a team
MS degree or above
Proficiency in Microsoft Office suite and CRM software (e.g., HubSpot)
Competency in Miro
Competency in Figma on a basic level
At least an Upper-Intermediate Strong level of English
Strong documentation ability (you can listen for details and take very good notes)
Able to work comfortably in a fast-paced environment with tight deadlines
Strong organizational and multitasking abilities, with attention to detail
Excellent communication and interpersonal skills
We offer:
Remote work;
Equipment for work;
Paid vacation (18 business days);
Paid sick leaves (10 business days);
Non-paid days off (10 business days);
Professional Growth;
Allocated L&D Budget;
Free English lessons.
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