Digital Editorial
hace 1 mes
Digital Editorial & Branded Content SpecialistFull-timePublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Considering the amount of stimuli we receive on a daily basis, at Publicis Content we consider ourselves specialists in capturing the attention of consumers, helping our brands' clients to create content and opportunities beyond conventional advertising, in order to connect with different targets.
The Content team covers 4 areas: entertainment, scale, SEO and social. We provide solutions through product placement actions, special TV actions, Branded & Native Content, integral management of social networks etc. within Publicis Groupe's powerhouse.
About the role We are looking for a Digital Editorial & Branded Content Specialist to join a senior team in charge of designing and activating Branded Content actions. The ideal candidate should have excellent communication skills, project management experience and the ability to analyze results.
You will be part of a dynamic and expert team that works daily on Branded Content campaigns, mainly in the digital media. You will be in charge of managing and coordinating from start to finish multimedia Branded Content projects with ad hoc productions (shooting, video productions, social media...).
How you'd spend your day: Management of Branded Content projects for clients offering an end to end service: briefing, partner selection, KPI analysis, recommendation, proposal and activation.Coordination and activation of campaigns: management of materials, coordination of productions (audiovisual pieces, shooting, video, social...), supervision of editorial content, social media publishing and measurement.Monitoring and optimization of campaigns as well as final reporting and evaluation.Identifying new content opportunities and proposing ideas to drive innovation in digital Branded Content.Minimum Qualifications: University studies related to Advertising, Journalism, Marketing or Audiovisual Communication.Minimum 5 years of experience managing branded content projects.Proficiency in digital KPIs and measurement.Fluent use of Excel and Power Point.Ability to interact with different profiles and roles within the whole process.Ability to work in a fast-paced digital environment, flexible, managing several projects at the same time.Good communication skills with experience creating content.We think you're awesome if you: Excellent attention to detail and strong organisational skillsKnowledge of digital entertainment trends will be valued, especially gaming, series, cinema and music.Innovative character with adaptability.Communication skills and public exposure.Why joining us? Here you are some of our company benefits:
Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also importantWork-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Ommm Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétitWe are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy
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