Paid Media Manager
hace 2 días
.Paid Media Manager Job brief In the Manager, Paid Social Strategist role, you'll assist major clients in the planning and operations of large scale social media campaigns .
This is a role where you'll partner with the client and other agencies to ensure social and cross-channel media campaigns are effectively executed.
Responsibilities Be the primary point of contact for the client on social media campaign strategy & execution.
Manage a cross-functional team.
Understand brand guidelines and client direction.
Assist with quarterly media planning and media strategy.
Assist Paid Media Managers in brainstorming, problem-solving and hypothesis generation for A/B and innovation testing of offline and online media.
Coordinate with external partners for media buying and execution.
Assign and confirm KPI goals with support from the client.
Surface challenges or roadblocks and work with client teams to resolve.
Maintain expertise on paid media as well as client's finance, legal and brand safety policies.
Ensure tracking and reporting is set up correctly and standardized.
Ensure document key information properly.
Ensure knowledge of and compliance to client's paid media guidelines.
Provide a point of contact for any finance and budgeting related issues.
Ensure standardized onboarding of new paid media managers.
Prioritize and juggle projects as necessary.
Campaign Management & Execution - 20% Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations.
Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes.Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements for ensuring full impact and efficiency of each campaign.
Ensure all trafficking and site tagging is accurate by junior team members.
Social Media Strategy - 30% Lead strategic social plan development in tandem with the Digital & Business Solutions teams.
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives.
Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.
), building cross team relationships and incorporating relevant extensions.
Drive team brainstorms to kick off plan and consideration set development.
Develop POVs around relevant trends, tools, and emerging opportunities within paid social media.
Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions.
Reporting & Analysis - 10% Maintain oversight of junior team member's data analysis and corresponding client feedback to provide recommendations and optimizations
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