Digital Analytics

hace 2 meses

Barcelona, España Amgen Sa A tiempo completo

If you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us.
Our Digital Acceleration Team is looking for an experienced Digital Analytics & Omnichannel Specialist that will contribute to the company's digital transformation. This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen's digital presence in Iberia across all franchises.
Digital Analytics & Omnichannel Specialist What you will do
The key responsibilities of the position are:
Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment)
Identifies and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaigns
Analyzes and measures the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challenges
Liaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectives
Generate customer insights and implement value-added processes and governance to facilitate transformation.
In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customers
Understands complex data structures and applies analytical methods to generate insights and operational recommendations
Contributes to the continuous improvement of processes around customer and omnichannel data in partnership with data
Change agent around data analysis and omnichannel performance management.
Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics
Collaborate with cross-functional teams to incorporate AI solutions: Work closely with the digital, technical, and brand teams to explore AI use cases that enhance operational efficiency and transform customer interactions
Develops and maintains relationships with internal stakeholders (head office and field)
Trains them to promote acculturation on Omnichannel-related subjects.
Shares best practices between teams
Customer engagement and digital / omnichannel campaigns
Evolve healthcare professional segmentation and customer knowledge to refine the personalization approach
Define performance measurement indicators to monitor campaigns and ensure follow-up
What we expect of you We are all different, but we all bring our unique contributions to the service of patients. What we are looking for in you, as an (experienced) professional, are the following qualifications and skills:
Qualifications and required experience: University degree or higher education qualification(s) preferably in marketing, business studies, digital marketing, or a technology/media related discipline
Experience (around 4-6 years) in Digital Marketing Analyst/Omnichannel Project Manager or similar positions
Core competencies Previous experience in data integration and analytics
Knowledge in analytics tools. E.g: Google Analytics, Google Spreadsheets, CRM (Veeva) and Tableau
Familiarity with CRM, advanced data analytics and visualization tools, such as Veeva, Tableau or Google Analytics
Measuring & reporting on campaign analytics & KPIs
Modern analytical web, social listening, and business intelligence principles
Experience with AI and machine learning technologies, including predictive analytics, natural language processing (NLP), and generative AI models (e.g., GPT, Copilot)
Ability and attitude Logical and analytical thinking: ability to approach problems analytically, to break down complex issues
Curiosity, proactive in seeking solutions, action-oriented and consensus-building
Team spirit and willingness to collaborate with multidisciplinary teams, locally and globally
Service Vocational
Scientific rigor
Ability to adapt and learn continuously
Communication and presentation skills (fluent in English)
Prioritization and organization skills
Enthusiasm, motivation, and sense of autonomy
Resilience
Ability to teach and explain
Ethics and integrity
What you can expect of us
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
EQUAL OPPORTUNITY STATEMENT Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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