Performance Creative Strategist
hace 2 meses
We are looking for an experienced Performance Creative Strategist to join the marketing team of a key player in the digital gaming market. In this role you' ll be the part of a team, who's goal is building and bringing all local gaming communities under one global roof. What you'll be responsible of: Develop and execute innovative, data-driven strategies for advertising campaigns on Meta & TikTok. Craft copies, briefs, scripts for graphic/motion designers, content creators & ad campaigns. Collaborate closely with media buyers & video editors to achieve best creative results. Track & analyze creative data, come up with hypotheses, and make informed decisions to improve ads performance. Own visual brand execution of Social Media ads. Analyze competitor's ads & target-audience preferences. Search for new ideas and stay ahead of gaming market trends. Requirements 3+ years of experience in Performance Creative role or similar position. Outstanding portfolio showcasing creative excellence, supported by data showing successful campaigns on Meta and TikTok. Able to daily generate and evaluate innovative and creative concepts and ideas. Expert in key performance metrics, skilled at analyzing creative content and deriving actionable insights for improvement. Deep understanding of Meta & TikTok platforms, along with a sharp insight into the creative formats that excel on these channels. Skilled at influencing, storytelling, and effectively conveying key messages in a visually compelling manner. Adept at quick, strategic thinking and decision-making. Excellent communication skills in English
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