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(Qyr49) | Content Marketing Manager, Hibrido
hace 3 meses
col-wideJob Description:
Content Marketing Manager en hibrido.Your new company A fast growing software company located in the heart of Barcelona. Do you want to grow in the financial sector working on a company with +40 clients across in +14 countries?If the answer is yes keep readingWe are looking for a proactive Content Marketing Manager to lead the editorial content strategy.This role involves developing implementing and executing communication programs across corporate digital channels (such as web and LinkedIn) and external platforms (PR).The position collaborates with other company departments (sales product operations customer success and partner programs) to create content.This persona will have a key role and oversee marketing resources both internal and external and manage the department budget.As a relatively new position we seek an initiative and data decision making driven individual to establish the foundations of a crucial area to the companys commercial strategy.Success in this role is measured by the ability to create content formats and communication strategies aligned with strategic and business objectives driving business growth customer retention and brand recognition.Your key responsabilities Strategy Development - Creating and executing a content marketing strategy aligned with the companys business objectives.Identifying topics and formats that yield the best results. - Ensuring all content aligns with the brands voice and tone.Content Creation and Management - Managing engaging content across various channels (website blog social media email). - Developing marketing collateral like white papers case studies and product videos.Planning and maintaining an editorial calendar for consistent content publication.Marketing Automation - Designing and implementing campaigns focused on awareness customer retention and product adoption.Communication Plans - Defining communication plans related to new versions features and products. - Creating and maintaining sales materials (brochures success stories etc.Resource Coordination - Coordinating internal and external resources (e.g. agencies freelancers). - Optimizing content for search engines (SEO) and conducting content audits.Performance Monitoring - Continuously analyzing content performance. - Staying informed about market trends to position the company as a market leader.Public Relations (PR) - Managing external communication and relationships with media and vendors. Copywriting and Advertising - Becoming an expert content creator using effective storytelling methods.SEO Optimization (for Digital Marketing SEO Managers)- Improving organic visibility through on-page and off-page strategies.- Conducting regular SEO audits and implementing best practices. Department Management - Overseeing assigned team members.- Managing the marketing budget efficiently. - Generating monthly reports based on marketing metrics Requirements - Native or C2 English proficiency.Spanish is a very strong plus. - Bachelors degree in one of the following areas (or equivalent) English Communication Banking Marketing Communications and / or Public Relations.- 5 years of experience in public relations / communications roles and content strategy ideally in a B2B financial software company.- Content Management Systems (CMS) WordPress Joomla.- Keyword Research Tools Google Keyword Planner SEMrush Ahrefs. - Analytics Platforms Google Analytics Google Search Console Moz.- Technical Seo Tools. Does it sounds like you? Do not hesitate to apply. We are waiting for you Content Marketing,Hace 13 horas
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