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K-543 | Head Of Brand And Campaigns

hace 2 meses

Madrid, España Empresa Reconocida A tiempo completo

.Job Title : Head of Brand and CampaignsLocation : Madrid, SpainSchedule : Full-Time, PermanentTeam : MarketingDepartment : Marketing & PRWhat's your new role about? As an experienced Head of Brand and Campaigns, you will help lead a strong team and take responsibility for shaping and delivering on our brand & campaigns strategy in Spain, for LaLiga and all other sports rights we own, with one clear main objective: increase our direct and indirect subscriptions to the platform. As a true sports fan with interest in a variety of sports, you will own the sporting calendar and campaign output around the moments that matter to sports fans. You will define how we represent ourselves to our customers across paid, owned, and earned channels as well as partners, ensuring the fan always comes first.You will be key to ensuring that as a brand, we remain authentic, continue to act bravely, and are consistent and memorable in all that we do. You'll also need to understand how to write brilliant integrated marketing briefs and measure results of respective campaigns. How do we educate and excite sports fans about watching their favourite sport and team on DAZN? You'll be comfortable taking the lead in a fast-moving, commercial environment, and be approachable in working with the global marketing team in the UK and other regional markets across the world to deliver a calendar of activity aimed at driving demand and brand awareness for DAZN in Spain. You will have experience of working with agencies and will have run and led successful initiatives for a major brand or sports property either in-house or at an agency. Above all else, you need to know, and love, sport.Benefits Benefits include access to DAZN, annual performance-related bonus, lunch vouchers, refer a friend scheme, learning and development resources, and access to our internal speaker series and events.AS OUR NEW HEAD OF BRAND AND CAMPAIGNS, YOU'LL HAVE THE OPPORTUNITY TO: Deliver stand out, effective promotional activity of our content:Create and manage a thorough content marketing plan, integrating all channels within the team to ensure there is a clear, long-term understanding of content prioritisation and campaign planning.Create and implement marketing campaigns, ensuring that they work across paid, owned, and earned media.Develop a test and learn environment in which failing is fine if we are pushing the boundaries.Work with Global and Local Content Marketing team, to acquire assets required to publish and promote the rights we have.Work with local production and creative services to commission content across various formats (footage and imagery) to deliver a quality content experience throughout the customer journey, including product