Trade Marketing Manager
hace 1 día
.Who are we Outright Games Founded in 2016, Outright Games has established itself as a global leader in the world of video game publishing, having delivered high quality and engaging games that feature the most beloved global family favourite franchises.
Outright Games partners with some of the biggest names in family entertainment to bring their stories and characters to life across titles such as Jumanji: Wild Adventures, PAW Patrol World, Bluey The Videogame, Peppa Pig: World Adventures and Transformers Earthspark Expedition.. We create games designed to delight the whole family and bring them to play together on Nintendo Switch, Playstation, Xbox and PC.
Job Overvi ew Outright Games is seeking an experienced and driven Trade Marketing Manager to join our marketing team.
The ideal candidate will be responsible for managing and executing all trade marketing activities, developing strategic partnerships with retailers, and ensuring the seamless delivery of marketing assets.
This role is crucial in enhancing our trade presence, driving sales, and fostering strong retailer relationships.
Responsibilities and Duties Project Management: Oversee all trade marketing projects from inception to completion.
Ensure timely delivery of marketing materials and assets.
Coordinate with internal teams to align trade activities with overall marketing strategy.
Retail Partnerships: Develop and maintain strong relationships with retail partners.
Negotiate agreements and partnerships to maximize product visibility and sales.
Work closely with retailers to secure prime shelf space and promotional opportunities.
Marketing Campaigns: Plan and execute cohesive trade marketing campaigns tailored to specific retail environments.
Develop in-store promotional materials, displays, and point-of-sale assets.
Collaborate with the marketing team to ensure consistency across all marketing efforts.
Performance Analysis: Monitor and report on the effectiveness of trade marketing activities.
Analyze sales data and market trends to optimize future campaigns.
Use data-driven insights to identify opportunities for improvement and growth.
Collaboration and Communication: Serve as the primary liaison between the marketing and sales teams.
Communicate effectively with internal and external stakeholders.
Provide regular updates and reports to senior management.
Qualifications/Experience/Competency Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3-5 years of experience in trade marketing or related roles, preferably within the video game or entertainment industry.
Proven track record of managing trade marketing projects and driving successful retail partnerships.
Proficiency in Microsoft Office Suite and familiarity with marketing software and tools.
At Outright Games, we are committed to promoting gender equality and ensuring equal opportunities for all individuals in our hiring and employment practices
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