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hace 3 meses
Marketing Manager, Small And Medium Size Businesses (Smb), Aws Marketing, Emea South Madrid AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. Amazon Web Services (AWS) is seeking a talented, self-directed SMB Marketing Manager to develop, lead, and execute EMEA South Marketing for the SMB segment. In this role, you will be responsible for developing and implementing regional marketing programs for the SMB business segment, accelerating awareness and adoption of AWS's cloud computing platform, services and solutions through a proactive, data-driven approach.
This is a unique opportunity to play a key role in an exciting, fast growing business. The SMB Marketing Manager is responsible for developing, executing and measuring highly impactful local campaigns and collaborate and support EMEA marketing programs. This includes establishing a good understanding of the customer decision journey, creating nurture programs, closely partnering with key stakeholders to build and accelerate the Marketing-generated pipeline in the segment. You will also be acting as a key liaison to the EMEA marketing functions.
The role requires you to work collaboratively with the local sales organization, business development and the EMEA and Global marketing teams, to build brand awareness in the SMB community and utilize a variety of channels including email, social, web and digital advertising next to providing support for Trade shows and/or Corporate Events.
Key Responsibilities Oversee and execute all aspects of the South (Spain, Italy and Portugal) SMB Marketing Plan (e.g., corporate events and trade shows, digital campaigns, social media, virtual events, email, AWS owned and operated channels, among others), including managing external vendors and agencies, allocating budget, developing programs and extend EMEA and Global initiatives.
Create reports and business review documents, including business health, KPI status and on-going analysis of results aimed to optimize programs and share insights and learnings across the entire customer journey.
Partner closely with the EMEA and SMB Partner Marketing team to drive global and regional campaigns in Southern Europe.
Foster the culture of marketing innovation, built on data to measure and understand customer success.
Be an excellent verbal and written communicator with strong analytic and quantitative skills.
Basic Qualifications Experience in professional non-internship marketing.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
Ability to juggle multiple priorities, roll up your sleeves and make things happen in a fast-paced, dynamic environment.
Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Fluency in Spanish or Italian and English is mandatory. Superior oral and written communication skills at an executive level with an innate attention to detail.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
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