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Shopper Marketing Manager, Southern Europe
hace 5 días
Madrid, Madrid, España Diageo A tiempo completoAbout the RoleThis is a fantastic opportunity to join the Shopper Marketing team in Southern Europe at Diageo, a leading premium drinks company. As a key member of the team, you will play a crucial role in shaping the future of marketing and driving brand growth through effective shopper marketing strategies.Key ResponsibilitiesDevelop and deploy...
Shopper Marketing Specialist
hace 3 meses
.Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance?If so, this is the role for you.Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people.By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science.What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours.Care to join us. It isn't a question.Shopper Marketing SpecialistIn this role you will Lead Shopper strategy end to end at customer / channel level, through preparation and implementation winning shopper activation plans, with a clear objective of increasing company's market share and deliver budgeted sales and profit targets.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following :Ensure consistent high quality Shopper Execution and control at the point of purchase.Prepare shopper activation plan (Promotional Plan and In store visibility plan), by customer, with close collaboration with sales and marketing teams with a clear focus on achieving execution and distribution goalsPromotion budget control and measurement of shopper marketing effectiveness of Promotion investments in the channel in line with the process.Precampaign design jointly w / sales coordination &tracking & execution.Deliver brand priorities in market, taking direction from Area marketing team on area priorities, and provide a feedback loop with insights and in-market effectiveness of area initiatives.Deliver execution strategies and plans (space, promotion) through to the point of purchase. These are to be executed at the POS winning with our customers and consumers.Sales forecasting for promo packs, jointly with Sales and Marketing.Ensure our merchandisers team have high quality relevant materials to activate the brands with shoppers, consumers.Sell in strategy development and support activities.Sell out strategy development and implementation to optimize visibility, build customers recommendation and drive consumer preference.Shopper marketing campaigns effectiveness including ROI.Managing relationships with external stakeholders.Comply with local legislation and corporate standards in communication on materials and promotion.Manage discussions with key customers on their category strategy, drive change and significantly improve shopper engagement at the point of purchase.University Degree level4 years mainly in Trade Marketing position.Analytical & strategic vison.Continue asking why to uncover actionable insights.Organization & deadline management as must
