Performance Paid Media Manager

hace 3 semanas

Barcelona, España Estée Lauder Companies A tiempo completo

Performance Paid Media Manager
Barcelona
Barcelona, Catalunya, ES The mission of the Performance Paid Media Manager will be to craft and implement a dynamic Paid Media strategy for B.com across all Affiliates, aimed at optimizing return on investment and boosting profitability with precision and creativity.
Join our dynamic team, where your expertise will shape the future of B.com's digital presence. You'll be at the helm of a strategic master plan, orchestrating a symphony of Paid Media efforts that resonate across the digital landscape. With a passion for precision and a flair for innovation, you will drive campaigns that not only reach but captivate our audience. MAIN RESPONSABILITIES Strategy Development & Budget Management (50% of workload)
- Devise a robust Paid Media strategy for B.com, leveraging insights from our dedicated e-activation specialists.
- Craft a comprehensive regional master plan, detailing budget, ad formats, channel mix, and content alignment.
- Steward the Paid Media budget, advising on allocation strategies to maximize engagement and ROI across all phases and platforms.
- Collaborate closely with regional Paid Media agencies and e-activation specialists to coalesce plans and briefings.
- Empower e-activation specialists with astute recommendations, guiding the creation of assets that supercharge Performance Paid Media campaigns.
- Vigilantly assess and challenge the regional Paid Media agency's budgeting strategies, ensuring fiscal precision and strategic amplification. Execution & Performance Analysis (50% of workload)
- Oversee the day-to-day execution of Paid Media strategies, meticulously tracking and measuring results to ensure campaign success.
- Ensure that Paid Media executions align seamlessly with strategic briefings and timelines.
- Dive deep into agency reports on a weekly basis, extracting insights and identifying opportunities for optimization.
- Innovate through conducting performance media tests, constantly pushing the envelope to enhance our reach and impact.
- Hold the agency accountable for performance, engaging in proactive dialogue to refine and uplift our KPIs.
- Craft detailed reports on campaign outcomes, distilling data into actionable insights to propel future campaign strategies.
- Manage the Performance Paid Media budget with end-to-end ownership, from spending oversight to purchase order management and spend reconciliation, all while ensuring alignment with Regional Online Managers.
Step into a role where your impact is visible, and your expertise is valued. You will not just witness but actively drive the digital evolution of B.com, shaping the narrative of how we connect with consumers across the globe. Qualifications REQUIREMENTS:
- 5+ yrs demonstrable expertise in Paid Media, acquired through roles in external agencies or in-house positions
- Comprehensive skills in managing traffic across various platforms and levers
- Solid background in a Media Agency setting, enriched with hands-on experience
- In-depth knowledge of key Paid Media Tools, including but not limited to Google Ads and Meta platforms
- Proficient in data analytics with a strong emphasis on insightful reporting and performance evaluation Job: Online / E-Commerce Primary Location: Europe, Middle East, Africa-ES-MD- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 247240

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