Head Of Marketing

hace 1 mes

Zaragoza, España Foundernest A tiempo completo

.HiWe were waiting for youWe know these are busy days for everyone and that you have plenty of options, so thank you for taking the time to read this postingThis is us, using AI to (truly) disrupt an entire industryBorn at Stanford and Wharton, FounderNest is a gen-AI company in stealth mode that helps corporations in the world improve and streamline their market intelligence processes, including (for their spaces of interest): (1) helping them understand the taxonomy and dynamics of the space, (2) mapping out all the players, (3) getting unique insights about the space (e.G. growth rate); and (4) tracking what their competitors are doing.Our core technology is built on real-time analytics running on private and public company data. This fuels our Natural Language Processing AI with +60M companies and +1.2B aggregated data points, allowing us to be 3x-5x better than alternatives.We are proud to count amongst our clients some of the largest corporations across a wide range of industries worldwide.This is the perfect time to join usWhat you will doAt FounderNest, people come first and you will be creating the One Voice function (i.E. Marketing). We call it One Voice because you truly will lead what and how we communicate it. If you are passionate about making a business grow, see the impact of your work and you would love to be part of a dynamic team committed to disrupting an industry, this is your dream positionYou will work with our CEO and will be allocated resources to achieve the goals.ResponsibilitiesStrategy Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans. Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies. Collaborate with Sales, Customer Success, Product, and Leadership teams to align marketing strategies with business objectives and growth targets. Build a marketing measurement foundation to track leading indicators, prospect touch points, and KPIs throughout the funnel. Monitor and report on them. Demand generation Create and execute demand generation campaigns and experiments to drive customer acquisition, engagement and retention; and scale those that work. Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, email, inbound and outbound sales activations, paid and more as required. Implement ABM strategies if necessary. Select and implement marketing automation tools. Identify and execute initiatives that optimize for pipeline progression and conversion. Lead Performance Marketing for Google and LinkedIn Ads. Content strategy Define the content strategy and oversee the development of compelling marketing content (e.G. blog posts, case studies, website content) and collaterals (e.G. sales decks) that will fuel the demand generation working with sales and customer success

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