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Gw394 | Web Data Analyst
hace 2 meses
Descripción de la ofertaPara empresa líder en sector logística ubicada en la zona Barcelona-Llobregat, precisamos incorporar un experto analista de datos web para el departamento de Marketing, sus funciones principales serán aportar la objetividad y los datos necesarios para el buen funcionamiento de las campañas de marketing, aportando una visión numérica al departamento y teniendo la función principal de facilitar tanto al equipo interno como al resto del equipo Online Marketing la información necesaria para tomar decisiones de negocio fundamentadas en datos empíricos.Las funciones a desarrollar serán las siguientes:Desarrollar y ejecutar las Best Practices de la estrategia de analítica web,
como también recomendar e implementar todas las funcionalidades necesarias para ello.Supervisar el reporting de las métricas que se realiza semanal, mensual y anualmente a Dirección.Ayudar con datos analíticos en la optimización de los ratios de conversión, embudos, tasas de rebote, etc. Así como definir y ejecutar los test A/B.Parametrizar, gestionar y mantener las cuentas de Google Analytics, QlikView, Data Studio y otras herramientas de medición.Implementación de GTM.Proporcionar reportes a medida en campañas específicas.Ofrecer recomendaciones reales y válidas con el objetivo de educar al equipo y la Organización, involucrándose para conseguir los objetivos comunes de negocio.Relacionarse con los grupos internos involucrados, tanto Marketing como Desarrollo, para asegurar la consistencia de la metodología del uso de los marcadores en todas los sites y páginas.Trabajar con el resto del equipo y el responsable de Marketing para definir y desarrollar los KPI y todas las métricas necesarias para la toma de decisiones.Se requiere:Excelentes dotes analíticas y de resolución de problemas con experiência real utilizando aplicaciones de analítica web (Google Analytics, Matomo, Plausible, Omniture, WebTrends...)problemas.Habilidades técnicas demostrables tanto en ejecución como en definición de hipótesis, variables, metodologías, etc. (Excel, Access, BI, macros, análisis estadístico...)Se ofrece:Horario en jornada completa, horario de oficina de 9.00?h a 18.00?h, viernes, tarde libre.Entrar en un proyecto en total crecimiento y expansiónTrabajo en una empresa con excelente clima laboralSalario competitivo según convenio y en función de la experiência aportada + otros beneficios empresariales.Estudios mínimos- Formación en matemáticas, ingeniería, marketing, administración de empresas o estudios similares coincidentes con las funciones del puesto.Experiência mínima- Más de 2 años de experiência demostrable y exitosa en analítica web.- Más de 2 años utilizando funcionalidades avanzadas de Microsoft Excel, incluyendo tablas dinámicas, macros, fórmulas...Idiomas mínimos- Se requerirá Español a nível nativo e Inglés a nível avanzado, mínimo C1.Requisitos valorablesPersona creativa y resolutiva. Buenas habilidades de comunicación oral y escrita,empatizando con los diferentes perfiles de la Organización,
tanto técnicos como de negocio.Capacidad para trabajar en equipo en un entorno multidisciplinar.Inscribirse en la oferta- Ingeniería- Barcelona, España- Contrato- Indefinido- Jornada completa- Salario bruto fijo no especificado
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