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Digital Analytics Specialist
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Digital Analytics
hace 4 semanas
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Digital Acceleration
hace 2 meses
.Your OpportunityGet ready to be the "Digital Acceleration Leader" for the Iberia cluster (Spain, Portugal and Andorra). You will be accountable to ensure that the team have the capabilities, connectivity, processes & execution standards to accelerate our performance in the local Digital ecosystem through leadership of the local 'Digital Front Line Council' (DFLC). A key success factor will be your ability to influence and leverage networks like local sales and marketing, Region and Global teams. You will live and breathe execution by partnering with Marketing and Sales to test and learn on seamless consumer journeys and unlock 121 marketing opportunities. As the Digital champion,your role is to break barriers so we can deliver compelling and relevant digital consumer and customer experiences. You will be a key partner to the Local Leadership team as well as the Region's digital acceleration community. This role is a key change agent, essential to execute our Global Best10 strategy and beyond, and with the opportunity to leave a tangible business legacy.About YouYou don't take 'no' for an answer. You are passionate about digital and already have proven expertise in digital marketing with strong analytical skills. You love the creative friction that comes from working cross functions and borders. You know that Digital is not a department, it is part of every person ´s job. You are a people person, working effectively in the matrix and developing talent. You are ambitious, entrepreneurial but realise that you need to go fast as a team, and not an individual, or you will fail. You love and understand the industry and Bacardi and you already know 10 ways that new digital technologies can help us improve how we do business today.ResponsibilitiesWith our Consumer at the heart, your key focus will be to:Lead the Digital acceleration mission at Bacardi for the Iberia cluster to ensure we most effectively disrupt consumer journeys in an increasingly omnichannel world, and win with customer.Make regular assessments of what we are doing in Digital Marketing to identify gaps and low hanging fruit (what & how we should do & what investment choices we make).Chair the IBERIA Digital Front Line Council (DFLC), a cross-function working group, to ensure we are progressing against our five Digital Jobs-To-Be-Done (JTBDs) with standardised monthly reporting to local Leadership team / EUROCEANIA Region.JTBD#1 Digital Capabilities & CultureRun annual Digital capabilities plan in partnership with Region/Global teams leveraging current platforms like eConsultancy & Bacardi Way of Growth with KPI of #employees upskilled. Organize monthly Digital inspiration sessions for key functions with external speakers/agencies. Ensure key Bacardi team members of the Iberia cluster have the right coaching/support to execute in locally executed Digital marketing skill areas including Reverse Mentoring with Local Leadership team
