Senior Licensing Associate
hace 3 días
.CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future.
Because we don't just make toys.
We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team: Sitting within the EMEA Consumer Products Organisation, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands.
This team is responsible for steering and achieving key brand, category, and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory, and Local licensees.
We work in partnership across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance, and Legal Divisions.
The Opportunity: In this role, you will manage the day-to-day licensing business relationships in the country covering all Softlines partners delivering all aspects of Iberia partner management.
You will identify, pitch, and negotiate new business opportunities, and liaise with internal & external stakeholders.
You will lead Iberia SL strategy and build relationships and programs with leading retailers, category leading and supporting for assigned categories across Softlines.
What Your Impact Will Be: LICENSEE MANAGEMENT: Manage all existing licensing deals, including master toy and licensee relationships.
Deliver SL country strategy, supporting the Head of Consumer Products Iberia & Italy.
Own the retail strategy for Softlines and drive these relationships with Consumer Products programs.
Work with Mattel retail team to deliver best-in-class programs.
Deliver detailed Joint Business Plans per partner that include forecast, budget, stretch targets, retail & marketing calendars, and relevant product line plans.
Pitch and market presentations across Mattel's IP portfolio of brands.
Conduct bi-weekly 121 meetings, arrange quarterly business reviews, bi-annual top to tops, and track financial goals through forecasting and ambitious sales targets.
Deliver and ensure detailed joint marketing plan per partner that includes licensee investment aligned with Mattel Consumer Product goals; ensure marketing support for top items.
Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners.
NEW BUSINESS: Research, identify, and pitch new category opportunities and prospective clients.
Secure new licensing deals and negotiate renewals.
Attend Trade Fairs or category-specific shows
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