Sportsbook Manager
hace 2 días
Sportsbook Manager - Spain - Dazn Bet Madrid Madrid, Spain
Marketing & PR – Marketing / Full-Time, Permanent / Hybrid
At DAZN Bet, we are opening up the world of betting and gaming for our customers, providing an interactive, accessible, and social product. Ensuring a safe betting experience for sports fans across multiple regulated markets, whilst being able to enjoy their favorite sports via live streaming.
As Sportsbook Manager, you will oversee all Sportsbook related activities and tasks, optimising and proposing strategies to increase player engagement through product performance. You will take ownership of Sportsbook, focusing on performance, analytics, and product assessment, as well as participating and collaborating in the creation and management of promotional activities.
As our new Sportsbook Manager, you'll have the opportunity to:
Work with various stakeholders to initiate and execute the Sportsbook strategy for Spain, delivering a unique proposition that stands out for customers.
Identify market opportunities and emerging trends to introduce new betting options and promotions to attract and retain customers, working with the Trading team on customer growth.
Collaborate with Trading teams to deliver a regional pricing strategy and review on-site performance KPIs.
Regularly review sportsbook performance and proactively highlight any new trends for consideration, along with market and localisation recommendations.
Drive projects to improve Sportsbook functionalities, features, and processes, managing and implementing competitive bonus incentive setups and monitoring success.
Work with the Content & CRM team to design, develop, and execute the best Sports localised offers for retention, acquisition, cross-selling, churn prevention, upselling, and reactivation.
Create and drive the scheduling of events to be published, pushed, and promoted, with a focus on DAZN Sports schedule.
Collaborate with the DAZN and DAZN BET marketing team to design and execute promotions specific to sports betting and measure performance and value to retained customers.
Evaluate campaigns with an optimization focus for improvement including bonus ownership and promotional budget.
Perform prior and post-campaign analysis to identify areas for improvement, create an effective follow-up plan, and draw conclusions or take appropriate action.
Prepare trend analysis to share with senior management views on performance, at customer cohort, game, and gaming provider level.
Work closely with the Product team to ensure consistent site experience and customer journeys, maximizing usability and accessibility across all devices.
Work closely with the Account Relationship Manager to maximize campaign efficiency.
You'll have:
Experience working in the online gaming industry, specifically Sportsbook experience for the Spanish market.
A proactive approach, comfortable working in a fast-paced, dynamic, and international environment.
A passion for sport, particularly football, with a deep understanding of what it means to be a fan across multiple sports.
Aiming for high standards, capable of delivering quality service with pace.
Great attention to detail.
Analytical skills and the ability to drive insight solutions.
Focus on the customer.
Native Spanish speaker with fluency in English.
At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen.
We're committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. If you'd like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
We look forward to hearing from you.
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