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Senior Manager, Corporate Brand

hace 1 mes


Barcelona, España Astrazeneca Gmbh A tiempo completo

Location: Barcelona (on-site)
As Senior Manager Corporate Brand & Creative, you will collaborate across the AstraZeneca and Alexion Corporate Communications teams and the Global Corporate Affairs (GCA) network to manage corporate brand and creative output. Your role will support a differentiated and trusted corporate brand and reputation. You will work independently and under the direction of the Director, Corporate Brand & Creative, managing a variety of important corporate brand programs. You will also work with international and cross-functional teams to ensure high-level creative output and a strong visual identity.
Your responsibilities will include the day-to-day delivery of key corporate brand and campaign assets, managing brand guidelines, templates, visual libraries, and materials, and supporting our brand engagement program. This includes managing key brand platforms such as our online brand platform and branded PowerPoint template, project managing elements of our corporate campaign, delivering digital technologies and tools including AI to support brand adoption and adherence, and developing creative templates and other assets.
You will collaborate with teams across Corporate Communications and Global Corporate Affairs to respond to brand queries, support the development of compelling creative content, and ensure brand adherence. You will review brand and creative content and oversee quality control of external contractor and agency work. As a key member of the Corporate Brand & Reputation team, you will actively shape the team's agenda. Cultural awareness and the ability to work with teams across corporate communications, including digital, media, and internal communications, are essential. You must be proactive and innovative with a 'digital-first' mindset. Excellent visual judgment, project management, planning, and multi-channel communications experience are essential.
Key responsibilities Work under direction and alone to project manage and coordinate the delivery of key corporate brand assets and activities
Partner with global, regional and market teams to support the delivery of high-quality, creative content and ensure brand adherence
Manage corporate brand platforms and tools and the delivery of new digital technologies to improve brand efficiency, effectiveness and quality, working with IT
Manage and maintain brand assets and guidelines, creating templates and other assets
Ensure all corporate communications share a unified look and feel that reflect the company's business priorities, strategy and brand
Manage contract resources to support effective execution of communication activities as required. Oversee quality and compliance of work
Knowledge and experience Minimum 5-7 years' brand and design experience working in a fast-paced global in-house or agency team
Demonstrable understanding of the end-to-end brand or creative processes, from taking a brief through to content delivery
High level of technological competence and skills able to manage online content management platforms with strong knowledge of technology options
Experience in working with international teams or on projects with international dimensions
Significant experience of managing different stakeholder relationships and confident at managing up
Skilled at using social media and digital content creation
Experience in measurement and how to use data and research to drive brand and communications efforts
Experience of working in pharma/other highly regulated sector is desirable
Capabilities and behaviours Exceptional project management skills and good interpersonal skills with ability to manage external resources/agency partners
Strong visual judgement, attention to detail and design oversight skills
Resilience under pressure
Confidence around leaders and global Corporate Affairs colleagues. Comfortable delivering alternative viewpoint
Team worker with high level of personal accountability
Able to develop and maintain networks across business and cultural boundaries
Self-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiative
Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines
Comfortable operating in a matrixed environment

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