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Pdftools is on the lookout for an experienced Content Marketing Manager to join us in Barcelona, are you up for the challenge?Who are we?As a part of SmallPdf, Pdftools is on a mission to become the number one solution for all digital document related processes along the lifecycle in the enterprise.In over 70 countries, more than 1000 customers trust our pdf technology to power their mission-critical business processes.As a pioneer in the PDF industry since 1994 we have been instrumental in shaping the PDF standard as it is known today.We enable our customers to do their business effectively with a wide range of software solutions and developer components that define the PDF solution they can trust.Built with precision and passion in Switzerland.We are proud to say that we have an inclusive, supportive, and fun culture, yet ambitious in helping you grow your career.Key ResponsibilitiesDeveloper Content Strategy: as subject matter expert, build a content strategy specifically designed for developers and decide on the most effective distribution channels.Create "no-fluff" content: Work with our engineering and product teams to create content such as tutorials, blog posts, screencasts, webinars, etc.that resonate with developers.Community engagement: Actively manage and nurture developer communities across platforms such as StackOverflow, GitHub, and Discord.SEO as a key pillar: Be hands-on in optimizing our content performance through link building, content syndication, and improving critical on-page elements.Technical enhancements: Work closely with web developers to implement SEO enhancements, optimizing the site for better engagement with our audiences.Performance analysis: Conduct regular site and content audits using tools like Google Analytics, Search Console, and Ahrefs.Market Monitoring: Continuously monitor and analyze content performance, staying up-to-date with market trends to make the company a leading voice in the market.What you bring2+ years of experience in a content marketing role for a company that markets developer products, or have a developer/engineering background.Track record of content production by yourself (Having managed and instructed agencies/freelancers is a plus).Strong understanding of the developer ecosystems and familiarity with platforms such as Discord, Github and StackOverflow.Exceptional organizational and detail-oriented skills.Superior written and oral communication capabilities that show an understanding of how technical audiences are effectively marketed to.Hands-on experience with SEO principles and implementation of backlinks.Proficiency with platforms such as Google Analytics, Hubspot, and Ahrefs.Skills in crafting SEO-friendly content, whitepapers, or webinars.Good to have:Experience with AI tools and growth hacking techniques.Why Pdftools You get to impact the way over 1000 B2B customers get work done every month.Push boundaries and dare to fail—that's how we learnEnjoy the flexibility of a hybrid work environment, and meet your team occasionally to work together and strengthen the team bond.16 weeks of parental leave - for mothers and fathers - 100% of your salary.? 30 vacation days—yep, you read that rightDon't leave your four-legged friends at home.Our offices are pet-friendly.Need a long break?We offer sabbatical leave to employees who've been with us for over 2 years.A personal development budget of up to 2000 CHF every year, plus days off for courses or training.Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills.Possibility of a Phantom stock option plan (PSOP).(Conditions apply.)? Hack days to challenge you and your team, plus build amazing things.
