Associate Director, Digital Analytics

hace 2 semanas

Barcelona, España S&P Global A tiempo completo

About the Role: Grade Level (for internal use): 11 The Team: The Digital and Demand Generation team is dedicated to driving online engagement and generating high-quality leads through strategic digital marketing efforts.
This dynamic team specializes in leveraging data-driven insights, advanced technologies, and cohesive cross-channel strategies, including SEO, social media, and paid advertising.
We meticulously design and refine processes to enhance user experience and maximize conversion rates, ensuring a robust online presence and continuous growth in demand generation.
The Impact: Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization.
What you stand to Gain: Strategic Influence on Revenue: Contribute to shaping and executing marketing strategies that drive revenue growth and overall business success.
Innovation and Creativity: Be at the forefront of digital marketing innovation, driving advanced solutions and creative strategies to enhance user engagement and business growth.
Growth and Development Opportunities: Take advantage of continuous learning and professional development, with access to Adobe Experience Cloud certifications and cutting-edge marketing technologies.
Global Impact: Work in a dynamic, international environment, influencing global marketing strategies and campaigns, and impacting markets across multiple regions.
Responsibilities: Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
Coordinate customer-demand analytics needs across the organization by identifying data needs, setting objectives, and providing actionable insights.
Collaborate with cross-functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs).
Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth.
Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
Stay updated on industry trends and emerging analytics technologies, recommending improvements where beneficial.
Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC, and Data Science teams.
What We're Looking For: Employees in similar positions within S&P Global typically come with a minimum of 5-7 years of relevant experience.
Bachelor's degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g., Pardot, Marketo), and CRM systems (e.g., Salesforce).
Advanced proficiency in data visualization tools such as Tableau or Power BI.
Experience with Customer Data Platforms and predictive analytics.
Experience with statistical analysis tools (e.g., R, Python) is a plus.
Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
Strong analytical skills, with the ability to formulate business questions and analyze data to make recommendations.
Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner.
Strong understanding of data architecture, systems, and flows.
Detail-oriented, organized, and able to manage multiple tasks and projects.
A desire to learn and grow in the customer analytics field.
About S&P Global Ratings: At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction.
By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.
S&P Global Ratings is a division of S&P Global (NYSE: SPGI).
S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets.
With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today.
For more information, visit: www.spglobal.com/ratings What's In It For You?
Our Purpose: Progress is not a self-starter.
It requires a catalyst to be set in motion.
Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective.
Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
Our Values: Integrity, Discovery, Partnership Benefits: We take care of you, so you can take care of business.
We care about our people.
That's why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include: Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It's not just about you.
S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets.
Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
Only electronic job submissions will be considered for employment.
Job ID: 309917 Posted On: 2024-12-13 Location: London, United Kingdom #J-18808-Ljbffr

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