Junior Marketing And Lead Generation Analyst
hace 3 semanas
We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team: The Marketing and Insight Analyst will be part of the Marketing Lead Generation and Analytics & Insight team. This team is part of the marketing operation, and works in close partnership with cross functional teams including the broader go-to-market organization, marketing and sales organizations. As the engine and oil of our marketing machine, driving efficiency, optimization and smooth operations.
The Role: The Marketing and Insight Analyst is responsible for analyzing marketing data, generating insights, and supporting the development of data-driven strategies. This role involves working closely with the marketing team to understand business needs, identify trends, and provide actionable recommendations that improve marketing performance and customer engagement.
The work you'll do: Data Management: Ensure the accuracy and integrity of marketing data by maintaining databases and data systems. Work with IT and data teams to improve data collection and analysis processes. Data Integration: Work closely with data engineers and IT teams to ensure the seamless integration of data sources into visualization tools. Develop processes for data extraction, transformation, and loading (ETL) that support visualization needs. Data Analysis: Analyze data from various marketing channels (digital, social, email, CRM, etc.) to identify trends, patterns, and opportunities for optimization. Utilize statistical methods to derive insights that enhance marketing strategies. Reporting & Dashboards: Develop, maintain, and distribute reports and dashboards that track key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and ROI. Ensure reports are accurate, timely, and accessible to relevant stakeholders. Insight Generation: Generate insights that inform marketing strategies, including customer segmentation, campaign targeting, and product positioning. Provide recommendations based on data analysis to optimize marketing efforts. Campaign Performance: Monitor and evaluate the performance of marketing campaigns, providing data-driven feedback to enhance effectiveness. Work with the marketing team to adjust strategies based on performance insights. A/B Testing & Experimentation: Design, execute, and analyze A/B tests and other experiments to evaluate marketing tactics. Provide insights on the impact of different strategies on customer engagement and conversion. Collaboration: Collaborate with cross-functional teams, including product, sales, and finance, to ensure marketing strategies align with broader business goals. Facilitate the integration of insights into overall business strategies. The qualifications you need: Bachelor's degree in Marketing, Data Science, Statistics, Business, or a related field. 2-4 years of experience in marketing analytics, data analysis, or a related field. Proficiency in data analysis tools such as Excel, SQL, Python, and data visualization platforms like Tableau or Power BI. Experience with digital marketing tools (e.g., Google Analytics, CRM systems). Familiarity with statistical analysis and A/B testing methodologies. Knowledge of data management best practices. Strong analytical and problem-solving skills, with a keen attention to detail. Excellent communication skills, both written and verbal, with the ability to translate data into actionable insights. Ability to work independently and collaboratively within a team. What Celonis Can Offer You: The unique opportunity to work with industry-leading process mining technology Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more) Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here. Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more) A global and growing team of Celonauts from diverse backgrounds to learn from and work with An open-minded culture with innovative, autonomous teams Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more) A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future About Us: Celonis helps some of the world's largest and most esteemed brands make processes work for people, companies and the planet. With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It's system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Equal Opportunity at Celonis: Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
Your Privacy: Any information you submit to Celonis as part of your application will be processed in accordance with Celonis' Accessibility and Candidate Notices Please be aware of common job offer scams, impersonators and frauds. Learn more here.
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