B&Cm Oncology

hace 1 mes


Madrid, España Msd A tiempo completo

.Job DescriptionAbout us:Our Oncology division is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. The Oncology Business Unit in Spain is a dynamic and forward-thinking organization committed to driving innovation and transformation across different oncology franchises. We are seeking a passionate and visionary Oncology Brand & Customer Manager to join the Oncology Team that will shape the future of our company.Job Description:As a Brand & Customer Manager in Oncology, you will be responsible for defining and implementing market specific priorities, operational excellence, and customer engagement plans by developing, leading, and influencing the execution of the brand strategy before, under and after product launches in close collaboration with cross-functional team (Medical Affairs, Market Access, Outcomes Research, Communication, Digital team, and other functions) in an agile setting.The incumbent will engage with main societies, scientific leaders and other external key stakeholders and will be critical role in establishing our company ´s position as a leading oncology company.Main roles & responsibilities:Brand Strategy Development:Support global & regional business opportunities through appropriate local marketing development.Collection of Customer needs, insights and drivers/barriers to understand customer perspective and to develop solutions which best meet customer needs to help improve patient outcomes.Development of local segmentation and determine segmentation strategy based on input from all groups interacting with customers.Day-to-day management of promotional budget to optimize effectiveness and efficiency within compliance standards.Collaborate and work with cross functional team as one team with Agile methodology.Lead local Brand CommitteesConduct all activities in compliance with company policies and standards, and with the country Code of PracticeImplementation:Implement Marketing Strategy and omnichannel Branded programsContent creation/adaptation and management through multiple platforms/timingsParticipate in Field Visits and Regional Sales rep meetingsMetrics trackingCustomer engagement & HCP Education:Build and maintain relationships with Key Scientific Leaders and main Oncology Societies in women ´s cancer area


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