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Brand Manager Global Spirits

hace 4 meses


Barcelona, España Buscojobs ES C2 A tiempo completo

FINALIDAD DEL PUESTOCon reporte directo al Global Marketing Manager con línea indirecta a International Marketing Manager. Responsable del portofolio de Spirits de la empresa a nivel Global y estratégico, de identificación de oportunidades y de desarrollo de Brand Foundations y generación de experiencias de marca 360 y contenidos para los mercados.FUNCIONES PRINCIPALESGestión del portfolio de Spirits.Desarrollo de los fundamentos de marca y experiencias a consumidores.Desarrollo de los planes de marca a nivel Global.Desarrollo del portfolio para cubrir oportunidades de crecimiento.Entendimiento del consumidor y principales puntos de contacto.Trabajo interdepartamental para lanzar los proyectos.Relación y apoyo a los mercados principales.Trabajo con agencias externas de digital, comunicación y PR.Definir y monitorizar KPIS en cada marca.Gestión de la inversión PL de cada marca.PERFIL CANDIDATO/ANivel de estudios: Grado/Licenciatura en Marketing, Administración y Dirección de Empresas (ADE), Comercio, International Business o similar.Experiencia requerida: 2 años de experiencia como Jr. Brand Manager en FMCG, preferible en el sector bebidas en general.Idiomas: Nivel avanzado de inglés. Se valorará el conocimiento de un tercer idioma.PERFIL COMPETENCIAL:Capacidad y análisis estratégico.Entendimiento del sector y sus canales.Entendimiento del consumidor y su forma de llegada.Excelente comunicación verbal y escrita.Capacidad de negociación e influencia.Capacidad de resolución creativa de problemas.Disponibilidad para viajarUbicación: Madrid. #J-18808-Ljbffr