Makeup Brand Manager

hace 2 semanas

Barcelona, España Puig A tiempo completo

The OpportunityAs the EMEA Brand Manager for Rabanne & Carolina Herrera Makeup lines, you will act as a link between Global Brand Strategy and Local Market execution, creating impactful, well-coordinated plans that drive the brands' growth throughout the European market. This is a highly collaborative position, requiring coordination between global, local, and cross-functional teams (Retail, Digital, PR, Education…) to secure a seamless 360º strategy & execution. Looking for a highly motivated & engaged profile.
What you'll get to doBrand Strategy:
Define and support in the implementation of the Brands' Strategy in EMEA region, aligning with the global brand vision and values.GTM & Expansion Plan: work with Global Teams & Local Markets on the GTM Strategy and Doors' opening plan for each Brand & Market.Understand market reality, trends and competitors' activities to identify opportunities and translate them into actionable strategies.Ensure brand visibility and experience consistency across all physical and digital touchpoints.Marketing & Activation Plans:
Define the Brands' Marketing Plans across EU to drive Brands' Growth through product innovation and existing linesWork on full-funnel strategies to drive brand awareness, consideration and foster conversionCoordinate with local and regional cross-functional teams to secure the right implementation of marketing plans (Media/PR/Retail/Trade Marketing/Digital/Education/Commercial…)Work in close collaboration with retailers to maximize joint businessPortfolio Management & Forecasting:
Oversee the lifecycle of products, including product launches, re-promotions and discontinuations – securing the right forecasting management to meet the demandClosely Track Forecasts & Sales to minimize & control inventory losses
Sell Out / Sell In KPIs monitoring:
Weekly sales follow-up to identify opportunities and pain points per marketAdapt annual plans according to results, working on maximizing opportunities and tackling pain pointsP&L Management:
Together with Finance & Local Teams, secure the brands' budget optimum management to balance growth & profitabilitySet accurate forecasts and performance targetsBrands & Markets Coordination
Identify markets' needs and work hand in hand with brands to meet themAct as a bridge between brand vision and local market realityProvide Guidance to Markets on Portfolio Priorities, Activation Plan & StrategyWe'd love to meet you if you haveExperience: At least 2 years as Brand Manager, preferably in a beauty company
Languages: English is a must
Competencies:
Strong analytical skills and data-driven thinking; comfortable working with numbers, metrics and spreadsheetsExcellent communication skillsUp-to-date with latest trends and marketing best practicesBusiness savvy and digital curiosityExcellent interpersonal and influencing skills; teamwork & cooperationSolid presentation skillsHigh level of flexibility, adaptability & professional maturitySpecific Knowledge required:
Excellent understanding of the full marketing mixProven ability to develop brand and marketing strategies and effectively communicate recommendations to executive managementPassion about the fragrance and beauty & personal care industry. Previous experience in make upA few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package
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