Retail Marketing Manager Spain
hace 3 días
Your Responsibilities: Contribute to the development of the retail marketing strategy and lead execution of Retail Marketing activities across Spain.
Develop, plan, present, and activate Retail Marketing plans based on the seasonal demand and sales plans for Spain based on EMEA directives.
Ensure consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) as well as continuous marketing support of Sales and Tech Reps to drive sell-through.
Ensure customer experience, assets, and programs meet campaign strategy and objectives, reflect brand principles and guidelines, and are executed on time and within budget.
Grow brand awareness by securing permanent space in (new) stores as well as online brand pages or third-party websites.
Own the Retail Marketing calendar and ensure all initiatives are aligned to the product pipeline across Wholesale and eComm and integrated with the broader EMEA Marketing team.
Identify and initiate new ideas to attract, engage, and connect with new target groups and customer activations.
Instill an integrated approach on campaign execution ensuring that all possible touchpoints portray consistent messaging.
Plan and monitor all retail account marketing budgets under the direction of the Territory Director, South.
Communicate seasonal program progress including changes, updates, feedback from retailers, sales data from promotions, and consumer engagement as applicable.
Monitor conversations and campaigns across competitor groups and provide insights into the competitive landscape.
Build a strong relationship with retailers with a focus on Strategic accounts (Key Accounts and Buying Groups).
Work closely with Sales Manager, Key Account Managers, Tech Rep Manager, Sales Reps, Tech Reps, and Retail & Events Team on POS retail marketing support, digital retail activations, and seasonal launch plans.
Liaise with the EMEA team to ensure deadlines and deliverables are met on time and all Spain requirements are part of the EMEA strategy and planning.
Manage (including goal setting, performance review, hiring decisions, team culture, etc.)
and support the career development of direct reports to ensure job satisfaction, retention, and to identify and develop bench strength.
Lead the Brand Marketing Specialist in all POS Retail Marketing executions against the objectives of sell-through, clicks, and brand visibility.
Travel to account meetings and tradeshows for retail marketing presentations and other commitments.
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