Corporate Communications Manager

hace 7 días


Madrid, España Novartis A tiempo completo

.SummaryLocation: Madrid, SpainAbout the role:The Corporate Communication Manager will provide a strategic view, professional advice, support and coordination in activities/relationships for a particular area of external Communications, with a focus on corporate positioning with impact on our Spanish company strategy.You will deliver a data-driven strategy by leveraging data and analytics for data modeling of the external environment and to predict stakeholder views, needs and behaviors. The role requires building a strong partnership with external media, as well as Patient Advocacy, Public Affairs, Value & Access and other x-functional partners to anticipate external trends and dynamics that inform strategy and proactive engagement.About the RoleKey Responsibilities:* Corporate Strategic Positioning: Supports in the design and implements corporate positioning strategy. Coordinates and provides specialized expertise in corporate communications.* Acts as a strategic partner to the business and creates and supports the implementation of a communication strategies in their own area of expertise, aligned to strategic positioning plan.* Ensures internal collaboration and aligns with Therapy Area Communications to build coherent internal and external communications plans.* Builds relationships with TA communications partners and other business partners and/or senior Communications colleagues.* Develops and updates local narrative, creates innovative communication tools and builds storytelling to align local internal and external messaging.* Manages agencies and other external vendors to ensure maximum return on investment, operational excellence and business impact* Stakeholder Engagement: Collaborate with stakeholders (researchers, scientists, marketers, etc.) to identify communication needs and target audiences.* Digital, Social Media Strategy and Campaign Management: Develops and executes digital communication strategies to reach target audiences effectively. Collaborates with cross-functional teams to ensure consistency across digital channels (websites, social media, email campaigns, etc.).* Data Analysis and Intelligence: Collect and analyse communication data, including customer feedback, market trends, and competitor insights.* Identify patterns, correlations, and trends in data to inform strategic planning and creates reports and presentations highlighting data-driven insights for communication optimization.* AI Integration: Explore and implement AI technologies to enhance communication strategies and processes, including developing tools to boost customer communication and engagement.Essential Requirements:* Bachelor's degree in communications, marketing, data science, or a related field. Advanced degrees preferred. (Master's degree preferred)



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