? Aplica Ya Analytics And Cms Manager

hace 4 días


Madrid, España Diageo España Sa A tiempo completo

.Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.About the roleWe're ground-breakers, revolutionizing eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, crafting innovative digital solutions across our leading portfolio of iconic global brands.We are undergoing a major digital transformation, sought at enabling its brands to connect with consumers in outstanding ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with extraordinary leading experiences resulting in greater brand equity and growth.To achieve this, Diageo is implementing a daring plan passionate about driving more significant interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.As we embark on this journey, the Analytics and CMS Manager role within the Connected Consumer Engagement team is crucial. This role is crafted for a professional who is not only passionate about analytics and data-driven decision-making but also possesses hands-on experience in handling content management systems (CMS). You will play a vital role in using analytics to enhance our digital presence across content and e-commerce platforms, and directly lead the CMS to update and build new sections, ensuring our content remains dynamic and engaging.This role plays a crucial part in achieving our D2C strategy for Diageo and its brands in Southern Europe, focusing not only on detailed analysis of the performance of our digital channels and content to advise data-driven strategies but also on leading our CMS to ensure that published content genuinely collects our consumers' passion points. The responsibility of this position ranges from optimizing content architecture to leading A/B testing efforts, ensuring that our digital presence is a vibrant and dynamic reflection of our consumers' preferences and interests, driving engagement and strengthening brand loyalty.Role & Responsibilities:Direct Analytics Execution: In this role, you will be actively involved in conducting detailed analyses of our website's performance, with a particular focus on content engagement and e-commerce effectiveness. Your work will be in close collaboration with Diageo's Embedded Analytics team, applying the global measurement plans and bringing to bear Diageo's existing analytical frameworks



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