Head Of Marketing

hace 2 días

Madrid, España Experian A tiempo completo

.Company DescriptionWe are the leading global information services company, providing data and analytical tools to our clients around the world.
We help businesses to manage credit risk, prevent fraud, target marketing offers, and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft.
In 2020, for the sixth consecutive year, Experian has been named to Forbes Magazine's Top 100 list of the "World's Most Innovative Companies." We employ approximately 17,000 people in 44 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.At Experian,we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work.
Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people.
Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.Job DescriptionThe Head of Marketing for Spain, Experian, is an experienced "hands on" marketing professional with proven commercial acumen, who is responsible for advice to the Local leadership team in all aspects related to communications and is responsible for planning, development, and implementation of marketing strategies, marketing communications, and public relations activities in the local market.
Reporting into the EMEA Marketing Director and working in alignment with the Spanish leadership team, including the Market President and Sales Director, the Head of Marketing is responsible for planning and executing the Go To market campaigns for Experian solutions both Business and consumer information portfolios.
Generating pipeline with targeted campaigns primarily through digital outreach programmes in order to support the business growth of this fast expanding region.
The role will be line manager of a team of Marketing Specialist(s) based in Granada.
They will also have dotted line responsibility of digital teams.Principal ResponsibilitiesLead-Generation: Primary goal is to drive Pipeline through marketing related activities and support the region's sales objectives.Working closely with the Sales Director and sales teams to implement an effective end-to-end marketing plan.Owns the regional marketing plan and executes effective campaigns across all relevant customer segments driving both central and local initiatives.Measurement & reporting on campaign effectiveness.Public Relations: Define and agree PR strategy and budget in line with the EMEA PR Manager.Ownership of overall PR Plan for their region

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