Emea Vendor Category Manager
hace 1 mes
About Ingram Micro
Ingram Micro influences over 90% of the technology used globally, bridging the gap between innovation and market needs with a focus on Technology Solutions, Cloud, and Commerce & Lifecycle Services. With $50 billion in revenue, Ingram Micro operates in 58 countries, employing over 24,000 associates worldwide. As the industry's largest technology distributor, we leverage our digital experience platform, Ingram Micro Xvantage, to streamline the technology channel for service providers, vendors, and integrators, enabling efficient support, management, and marketing execution for Cloud, software, and technology services.
Overview of the Marketing Vendor Category Team
The Marketing Vendor Category team drives growth and value through the development and execution of platform-based digital marketing strategies that support vendor business objectives. Our digital-first approach leverages Ingram Micro Xvantage to execute and scale marketing activities effectively, aligning with modernized marketing practices and demand generation efforts. This platform-centric strategy allows our team to support vendors in maximizing their reach and profitability while delivering data-driven insights and optimizing vendor engagement.
Position Overview
The Marketing Category Manager, reports to Cedric Martin, Senior EMEA Marketing Lead, and is responsible for managing vendor relationships, developing aligned marketing strategies, and ensuring the effective execution of platform-based marketing initiatives. By working closely with regional and local marketing leaders, this role prioritizes the alignment of vendor business objectives with Ingram Micro's digital marketing capabilities. The Manager will use Xvantage to consolidate and monetize vendor marketing plans, driving top-line growth for vendors through digital campaigns, merchandising strategies, and data insights.
Key Responsibilities
The responsibilities are dynamic and adapt to vendor needs and business requirements. This role requires flexibility, strategic focus, and a proactive approach to evolving priorities.
1. Vendor Relationship Management & Strategy (20-30%)
Act as the primary point of contact for vendors within the Marketing Vendor Category team, fostering strong relationships that align with both Ingram Micro's and vendors' objectives.
Build and implement platform-centric marketing strategies within Xvantage that enable vendor-specific goals to be achieved efficiently while enhancing Ingram Micro's position as a trusted business partner.
Collaborate with internal teams and local marketing leaders to ensure effective digital content, social media, and SEM strategies are implemented, focusing on demand generation and aligning with EMEA and global digital marketing goals.
Support vendors in maximizing go-to-market capabilities through Xvantage, enabling them to leverage regional resources, brand visibility, and audience reach to drive profitable growth.
2. Marketing Plan Development and Execution (25-35%)
Consolidate comprehensive digital marketing plans within Xvantage, ensuring alignment with vendor portfolios and business goals and establishing measurable targets for each campaign.
Lead the execution of campaigns, coordinating across internal and external teams to deliver a consistent, platform-based approach that aligns with both Ingram Micro's and vendors' growth strategies.
Actively track and adjust marketing plans within Xvantage to ensure campaigns are on track, aligning with project timelines, budget, and objectives while monitoring performance data to make strategic adjustments.
Ensure digital merchandising and localized campaign strategies are in place, refining global marketing programs to fit regional needs and market nuances.
3. Project Management & Platform Monetization (25-35%)
Prioritize and lead multiple marketing projects based on business impact and vendor needs, with a strong emphasis on platform utilization and monetization within Xvantage.
Set clear project timelines, deliverables, and expectations for both internal and external stakeholders, ensuring alignment with Ingram Micro's broader marketing and revenue objectives.
Drive platform monetization through strategic merchandising efforts, developing and expanding digital channels that support vendors' and Ingram Micro's growth initiatives across the EMEA region.
4. Analytics & Performance Tracking (10-20%)
Leverage Xvantage analytics tools to track and report on campaign performance, providing insights and recommendations to optimize future campaigns and vendor engagements.
Deliver comprehensive post-campaign analysis, producing reports that highlight Key Performance Indicators (KPIs) and Return on Investment (RoI) while demonstrating the platform's impact on vendor success and business growth.
Communicate performance metrics and value-added outcomes to internal and external stakeholders, ensuring clear visibility into how digital campaigns support vendor goals and contribute to Ingram Micro's revenue and brand objectives.
Qualifications
Significant experience managing vendor relationships and building marketing strategies aligned with digital transformation and business objectives.
Demonstrated ability to lead projects, execute digital marketing plans, and leverage platforms to streamline operations and enhance campaign outcomes.
Strong analytical mindset with expertise in prioritizing, tracking, and managing multiple projects through a digital platform.
Expertise in aligning marketing strategies with business goals to drive growth and profitability, with experience in developing and tracking platform-based plans.
Bachelor's degree or equivalent experience, with at least 8 years of relevant functional experience (including 5 years in digital marketing).
Fluency in English
Skills
Strong communication skills for effective interaction at all levels.
Proven relationship management skills, both internally and with vendors, to drive cohesive marketing initiatives.
Advanced project management skills, with the capability to manage concurrent projects within platform-based environments.
Proficiency in tracking and analyzing performance data, producing actionable insights, and leveraging digital marketing platforms.
Proficiency in Microsoft Office, particularly Excel; experience with PowerBI.
Travel Requirements
Occasional domestic and international travel may be required depending on project needs.
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