Director, Corporate Brand
hace 2 semanas
Location: Barcelona (on-site) As Director Corporate Brand & Creative, you will work across the AstraZeneca and Alexion Corporate Communications teams and the Global Corporate Affairs (GCA) network to lead corporate brand and creative output in support of a differentiated and trusted corporate brand and reputation.
You will ensure high-quality creative standards by leading the delivery of signature corporate brand programs and advising other teams on their brand and creative output. Our signature corporate brand programs include the ongoing strategic evaluation and development of the AstraZeneca and Alexion corporate brands, a brand engagement and guardianship program, a flagship global corporate campaign, and the translation of the corporate brand into quality business applications, assets, and communications. Working internationally and cross-functionally, you will oversee complex brand challenges, guide the development of compelling creative content, and ensure brand adherence. You will collaborate with external agencies and suppliers to ensure we have the right creative and technical capabilities.
As a key member of the Corporate Brand & Reputation team, you will play an active role in shaping the team's agenda. You must be a strategic and creative thinker with a digital-first mindset, strong interpersonal and communication skills, and good cultural awareness to confidently advise, persuade, and influence senior stakeholders. Excellent visual judgment, project delivery, planning, and multi-channel communications experience are essential.
Key responsibilities Lead delivery of key corporate AstraZeneca and Alexion brand activities and assets and be responsible for results and performanceOversee AstraZeneca and Alexion corporate creative standards, continuously innovating and improvingOversee corporate brand assets and guidelinesPartner with global, regional and market teams to support the delivery of high-quality, creative content and ensure brand adherenceImplement learnings and use data to drive improvements, adopting best practices and ensuring approaches remain best-in-classEnsure all corporate communications share a unified look and feel that reflect the company's business priorities, strategy and brandOversee and manage the day-to-day work of a Senior Manager, Corporate Brand & Creative in the delivery of key programmes and activitiesOversee external suppliers, agencies and contract as requiredOversee quality and compliance of creative workKnowledge and experience Experienced brand strategist and art directorMinimum 10 years' brand and design experience working in a fast-paced global in-house or agency communications teamSignificant experience of managing different stakeholder relationships and advising and working with senior stakeholdersStrong understanding of digital and social media and adopting a 'digital-first' mindset for brand and creative contentExperience in measurement and how to use data and research to drive brand and communications effortsExperience in working with international teams or on projects with international dimensionsExperience of working in pharma/other highly regulated sector is desirableCapabilities and behaviours Exceptional strategic and creative thinkingStrong interpersonal skills with ability to lead complex projectsExperience of translating technical content into on-brand materials for a broad range of audiencesStrong visual judgement, attention to detail and design oversight skillsResilience under pressureConfidence around leaders and global Corporate Affairs colleagues. Comfortable delivering alternative viewpointTeam worker with high level of personal accountabilityAble to develop and maintain networks across business and cultural boundariesSelf-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiativeCapable of achieving results in a fast-paced and dynamic environment, often on short deadlinesAble to work efficiently and maximise ROI from creative output and assetsComfortable operating in a matrixed environmentAt AstraZeneca, innovation and creativity are at the heart of everything we do. We are dedicated to developing the next generation of therapeutics in an environment where questioning minds never settle until new insights are uncovered. Here, you'll be empowered to take smart risks to push boundaries while making the right choices to win. Our diverse teams reflect the communities we operate in, fostering an inclusive culture where different perspectives are valued. Collaboration is key to unlocking our plans for industry-leading growth, propelling us forward to reach bold new solutions.
Ready to make an impact? Apply now to join our journey in pioneering the future of healthcare
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Director, Corporate Brand
hace 4 semanas
Barcelona, España Astrazeneca A tiempo completo.Location: Barcelona (on-site) As Director Corporate Brand & Creative, you will work across the AstraZeneca and Alexion Corporate Communications teams and the Global Corporate Affairs (GCA) network to lead corporate brand and creative output in support of a differentiated and trusted corporate brand and reputation. You will ensure high-quality creative...
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