Head Of Brand Solo Quedan 15H

hace 2 semanas


Madrid, España Unobravo Srl A tiempo completo

.Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 2 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.To take our company to the next level, we are currently looking for a Head of Brand to join our Marketing Team, with the purpose of building a strong and consistent brand narrative which gets into our target market heads and hearts. The Central brand team will build the strategic guidelines and work closely with the local marketing team as the brand ambassador to ensure localisation / adoption across all touchpoints (marketing, therapy experience, product, customer support, etc).AS A HEAD OF BRAND YOU WILL:Lead all aspects of brand strategy, from developing a strong brand value proposition, to ensuring adequate implementation across Marketing (Search, Social Media, CRM, ATL), Product and Customer Support for both Patients and Therapists.Drive market research studies and the insights they bring, working with supporting agencies, sharing insights with other teams and through those insights uncover patient and therapists needs + pain points.Actively use consumer insights to deliver a strong positioning and narrative + key messages that enhance growth/ paid channels.Lead and grow the in-house creative / design team + coordinate external agency partners (design, marketing research).Be the brand ambassador/ expert that drives consistency across all marketing channels and product experience, working closely with the central product and local head of marketing.Plan and facilitate branding workshops with senior leadership and other teams.Develop a measurement framework for brand campaigns and how brand equity is contributing to short term results as well as long term ROI.This role will report to the CMO?YOU WILL BE THE PERFECT FIT IF YOU HAVE:Min 5+ years experience in a similar role.Proven ability to use market and user research to deliver value proposition and positioningEye for great design and user experience - experience managing a design team a plusTrack record of success in scaling a brand's relevance and familiarity at international scale.Ability to effectively lead and provide thought leadership and direction to a global, cross-functional teamA world class leader with a proven ability to grow, develop and scale a team.Hands-on attitude, a lot needs to be created from the ground up, builder mindset



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