Global Product Marketing Communication Manager
hace 2 semanas
Global Product Marketing Communication Manager Madrid Madrid, Community of Madrid, ES Job Description: We're looking for a Global Product Marketing Communication Manager to join our Marcom LLL and Wiz team in Madrid.
Working for Signify means being creative and adaptive.
Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career.
Together, we're transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve.
Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.Responsibilities:New product introduction: Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.Existing portfolio: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.Benefit Positioning and Consumer Insights: Leverage consumer insights to create the positioning of the products in charge to drive engagement and sales.Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs.Assets and content creation: Ability to translate product benefits into compelling selling lines, images, and videos that resonate with consumers.Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house.Competitive analysis: Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.Your qualifications:Highly skilled marketeer with over 10 years of experience in product marketing positioning.Experience creating Amazon content is a plus.Proficiency in translating technical product specifications into consumer benefits.Understanding of the full marketing mix, including product positioning and competition.Preferred industries: FMCG, home goods, consumer electronics, appliances.Fluency in English is mandatory.Strong project management skills with the ability to handle multiple projects simultaneously.Excellent verbal and written communication skills.What you'll get in return: We're offering multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles.
Learning is fundamental to our culture.
Through continuous learning, we are transforming the industry.Summary:Location: MadridType: Full time #J-18808-Ljbffr
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