Senior Programmatic Account Manager

hace 1 mes

Madrid, España Righthand A tiempo completo

Como Senior Programmatic Account Manager, tu día a día implicará la gestión de campañas publicitarias, asegurando su eficacia y maximizando su rendimiento. Además, jugarás un papel fundamental en el análisis de las mismas, identificando oportunidades de mejora y nuevas áreas de crecimiento. Colaborarás con equipos técnicos para implementar las soluciones necesarias que garanticen la mejor alternativa para nuestros clientes.Buscamos un profesional con experiência en roles similares, profundo conocimiento de metodologías ágiles, y habilidades destacadas en el ámbito programático. La capacidad para comprender métricas de negocio y traducirlas en estrategias digitales será clave, al igual que una mentalidad orientada a resultados.**Responsabilidades Principales**:- Comprensión técnica en torno al uso de la publicidad digital.- Experiência en el ecosistema Google Marketing Platforms (GAM, DV 360 etc.)- Colaboración en la negociación de acuerdos con agencias, anunciantes directos y plataformas tecnológicas para la venta de inventario en portales transaccionales líderes en el mercado español.- Generación de deals y de PMP ´s.- Optimización de Ad Manager, incluido el mantenimiento de código (Ad slots) y ads.txt.- Ejecución de test para nuevos formatos y posiciones y Experto de ad servers (GAM), Html y diseño gráfico.- Análisis del inventario y formatos para maximizar los ingresos.- Gestión y mantenimiento de cartera de clientes. Identificar y ver nuevas oportunidades de negocio. Reuniones con clientes y prospección del mercado.- Trabajar en propuestas de valor para conseguir objetivos comerciales marcados.- Desarrollar y mantener relaciones sólidas y activas con clientes trabajando día a día para cumplir sus objetivos marcados en cada campaña.- Experiência con SSP y DSP y GAM

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