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Email Marketing Specialist

hace 1 mes


Málaga, España Laopiniondemalaga A tiempo completo

Buscamos para incorporar en nuestras oficinas centrales en Málaga un puesto de Email Marketing Specialist para formar parte de uno de nuestros nuevos proyectos, desempeñando las siguientes funciones principales:

- Gestionar las comunicaciones internas y externas de la organización a través del sistema de Email Marketing de la compañía.

- Planificar y ofrecer estrategias de comunicación, fomentando la retención y la fidelidad de los clientes.

- Customer Journey Mapping analizando puntos de contacto y maximizando oportunidades comerciales.

- Monitorizar y maximizar las estrategias de valor de vida del cliente asegurando la máxima rentabilidad.

- Garantizar que la base de datos esté segmentada de forma eficaz para actividades de marketing específicas.

- Creación, seguimiento y análisis de KPIs.

Requisitos mínimos: - Titulación/Formación preferente: Publicidad, Marketing o similares.

- Más de 3 años de experiencia en gestión de comunicaciones tanto para clientes como internas.

- Habilidad de redacción para comunicarse con socios internos o incluso para escribir manuales de capacitación técnica para usuarios finales.

- Conocimiento en temas técnicos de CRM (HTML, CSS y segmentación).

- Atención al detalle, para gestionar la integridad de los datos de CRM.

- Experiencia en KPIs y analítica.

- Valorable conocimientos de programas Adobe (Illustrator y Photoshop).

- Capacidad para trabajar bien en un entorno colaborativo rápido.

- Capacidad para realizar múltiples tareas.

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