R-391 | Email Marketing Manager

hace 21 horas


Barcelona, España Ares Consultores A tiempo completo

.At Mad, we're explorers of innovation, constantly testing assumptions, iterating on ideas, and pushing boundaries to elevate what's possible.Our projects span industries like Dating, AI, and VR, with a diverse portfolio of exciting ventures and a dynamic team of over 32 nationalities.
We value collaboration, experimentation, and a results-oriented approach.As an Email Marketing Manager, you will be the driving force behind our email strategies, with a focus on maximizing revenue, engagement, and efficiency across our internal products and external partnerships.
You will own the end-to-end process of email marketing, from ideation and execution to performance analysis and optimization.
Beyond execution, this role emphasizes automation, dynamic solutions, and creating scalable frameworks to maximize ROI.You are a strategic thinker and problem solver who thrives in fast-paced environments.
Your strong technical skills, deep understanding of user segmentation, and passion for testing new ideas set you apart.
You're not just about "doing"—you're about building systems that work smarter, not harder.
You collaborate effortlessly across teams and manage external relationships with transparency and professionalism.Responsibilities:Design and implement email campaigns that truly engage our audience and boost monetizationCreate automated workflows that resonate with user behavior, preferences, and their journey with us.Get creative with email templates, ensuring they reflect our changing business goals and the needs of our users.Experiment with different testing frequencies, sending times, and segmentation strategies to maximize your results.Perform A/B testing and dive into performance metrics to continually improve our strategies.Create and uphold systems that help us track and boost revenues from our highly-engaged users.Implement advanced segmentation strategies to deliver personalized content.Monitor and clean subscriber lists to ensure deliverability and engagements.Work closely with design and development teams to ensure templates align with brand and user experience.Partner with marketing and product teams to align campaigns with broader business objectives.Provide clear and actionable reporting to stakeholders across all levels of the organization.Onboard, manage, and negotiate with external partners to optimize campaigns.Act as the primary point of contact for monthly updates, reporting, and troubleshooting.Collaborate with accounting teams to ensure proper invoicing and payment handling.Develop documentation for workflows, tools, and best practices.Identify and implement automation opportunities to improve efficiency and scalability.Minimum Requirements:3+ years of experience in email marketing or CRM management.Demonstrated success in automating workflows and building scalable processes.Background in working with cross-functional teams in a remote-first environment.Technical Expertise:Proficient in email marketing platforms (e.G



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