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Content Marketing Manager, Hibrido
hace 3 meses
Content Marketing Manager in hybrid role.Your new companyA fast-growing software company located in the heart of Barcelona. Do you want to grow in the financial sector working for a company with 40+ clients across 14+ countries? If the answer is yes, keep readingYour key responsibilitiesStrategy DevelopmentCreating and executing a content marketing strategy aligned with the company's business objectives.Identifying topics and formats that yield the best results.Ensuring all content aligns with the brand's voice and tone.Content Creation and ManagementManaging engaging content across various channels (website, blog, social media, email).Developing marketing collateral like white papers, case studies, and product videos.Planning and maintaining an editorial calendar for consistent content publication.Marketing AutomationDesigning and implementing campaigns focused on awareness, customer retention, and product adoption.Communication PlansDefining communication plans related to new versions, features, and products.Creating and maintaining sales materials (brochures, success stories, etc.).Resource CoordinationCoordinating internal and external resources (e.g., agencies, freelancers).Optimizing content for search engines (SEO) and conducting content audits.Performance MonitoringContinuously analyzing content performance.Staying informed about market trends to position the company as a market leader.Public Relations (PR)Managing external communication and relationships with media and vendors.Copywriting and AdvertisingBecoming an expert content creator using effective storytelling methods.SEO Optimization (for Digital Marketing/SEO Managers)Improving organic visibility through on-page and off-page strategies.Conducting regular SEO audits and implementing best practices.Department ManagementOverseeing assigned team members.Managing the marketing budget efficiently.Generating monthly reports based on marketing metrics.RequirementsNative or C2 English proficiency. Spanish is a strong plus.Bachelor's degree in English, Communication, Banking, Marketing, Communications, and/or Public Relations.5+ years of experience in public relations/communications roles and content strategy, ideally in a B2B financial software company.Content Management Systems (CMS) like WordPress, Joomla.Keyword Research Tools: Google Keyword Planner, SEMrush, Ahrefs.Analytics Platforms: Google Analytics, Google Search Console, Moz.Technical SEO Tools.Does this sound like you? Do not hesitate to apply. We are waiting for youContent Marketing. #J-18808-Ljbffr
