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Svp, Product Marketing

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.Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed.And,while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.KEY RESPONSIBILITIESThe Senior Vice President, Product Marketing, will have responsibility for leading the global team that articulates the unique value of the Company, the portfolio, and our products for all key audiences, so that customers of all sizes, segments, industries, and geographies can deliver personalized customer experiences at scale. Product Marketing is the group that drives the core content to establish relevancy with key target audiences and whose content gets orchestrated along the entire buyer journey. S/he will have an extraordinary product/audience marketing background, deeply rooted in creating a unique and differentiated value proposition, not only at the individual product level, but at the level of complex portfolios and for a complex set of audiences.S/he will bring a strong leadership track record in transforming product marketing organizations to operate at the portfolio,Line of Business, and industry level.Additional Responsibilities Include:Develop and articulate thought leadership to serve as the 'why' for company, portfolio and audience value proposition and drive category creationDrive company positioning & messaging and differentiated value propositionDevelop Product (products & services) positioning & messaging and contextualize value propositions for specific audiences at the C-Suite/LOB/Industry/Tech levelAlign positioning & messaging and value propositions at the individual product level (e.G #J-18808-Ljbffr