[Nx-286] - Head Of Digital - Media Buyer, Paid Media
hace 2 semanas
Estamos buscando un profesional altamente cualificado y experimentado para ocupar el puesto de Head of Digital en nuestra agencia de publicidad internacional, que está en plena expansión.
Emplea a más de 500 personas y posee una facturación de 150 millones de euros.
Esta posición clave requiere un perfil con una sólida experiencia en Media Buying, Performance y Programmatic, así como habilidades excepcionales en la negociación con medios digitales de primer y segundo nivel.
Tareas Estrategia y Planificación : Desarrollar y ejecutar estrategias digitales integrales para nuestros clientes, centrándose en el Media Buying, Performance y Programmatic.
Definir objetivos claros, segmentar audiencias y seleccionar los canales y plataformas adecuados para maximizar el alcance y el impacto de las campañas publicitarias.
Negociación de Espacios Publicitarios : Establecer y mantener relaciones sólidas con los medios digitales de primer y segundo nivel.
Negociar acuerdos publicitarios y espacios de manera eficiente y rentable, garantizando la visibilidad y exposición óptimas para nuestros clientes.
Optimización y Rendimiento : Supervisar y optimizar continuamente el rendimiento de las campañas publicitarias digitales.
Utilizar datos y análisis para identificar oportunidades de mejora y tomar decisiones basadas en resultados, maximizando el retorno de inversión (ROI) y los resultados para nuestros clientes.
Gestión de Equipos : Liderar y gestionar un equipo de profesionales digitales, proporcionando orientación estratégica, apoyo y desarrollo.
Fomentar un ambiente de trabajo colaborativo, impulsar la innovación y garantizar la excelencia en la ejecución de las campañas.
Permanecer a la Vanguardia : Mantenerse actualizado sobre las últimas tendencias y novedades en el campo del Marketing Digital, especialmente en lo relacionado con el Media Buying, Performance y Programmatic.
Aplicar este conocimiento para mejorar las estrategias y tácticas utilizadas, manteniendo a nuestros clientes a la vanguardia de la industria.
Requisitos Mínimo 10 años de experiencia en el campo de Digital Media, con un enfoque específico en Media Buying, Performance y Programmatic.
Experiencia sólida y demostrable en la negociación con medios digitales de primer y segundo nivel.
Experiencia mínima de 5 años en posiciones de responsabilidad, como Head of Digital o puestos similares, gestionando equipos y liderando proyectos digitales complejos.
Amplio conocimiento de las principales plataformas y herramientas de Media Buying, Performance y Programmatic.
Fuertes habilidades analíticas y capacidad para utilizar datos y métricas para tomar decisiones informadas y optimizar el rendimiento de las campañas.
Excelentes habilidades de comunicación y negociación, con la capacidad de establecer y mantener relaciones sólidas con los medios y clientes.
Pensamiento estratégico y capacidad para desarrollar e implementar estrategias digitales efectivas.
Si eres un líder dinámico, con una sólida experiencia en Media Buying, Performance y Programmatic, y estás buscando una oportunidad para desempeñar un papel clave en una agencia de publicidad digital líder, te invitamos a postularte para el puesto de Head of Digital.
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