Senior Growth Marketing Manager

hace 1 semana

Madrid, España Triptease Ltd A tiempo completo

.The ideal candidate can be based in the UK in a Hybrid environment or Portugal or Spain in a remote first environment.About TripteaseAt Triptease, we're on a mission to revolutionise the hospitality industry by helping hotels increase direct bookings, optimise revenue, and enhance guest experiences. Our platform empowers hoteliers to take control of their distribution and make data-driven decisions.As we gear up for our next stage of growth, now is an ideal time to join our fast-growing, profitable technology business.Come join us on our journey.About Our RoleWe're looking for a passionate and results-driven Senior Growth Marketing Manager to join our Demand Generation team. Reporting directly to the Head of Demand Generation, you'll play a pivotal role in driving awareness, engagement, and lead generation for Triptease.What will you do:Lead Demand Generation Initiatives : Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads.Optimise Lead Generation Channels : Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI.Drive Conversion Rates : Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis.Accelerate use of AI and Automation : We're all in on Gen AI and automation platforms in our marketing efforts. You will be expected to develop deep cutting edge expertise in this area.Leverage Data for Campaigns : Use first-party and third-party data to craft personalised and targeted marketing campaigns that resonate with our audience.Implement ABM and Personalisation : Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments.Initiate New Projects : Proactively bring fresh ideas to the table and lead projects that introduce innovative concepts into our marketing mix.Collaborate Cross-Functionally : Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals and enhance the overall customer experience.Execute Multi-Channel Campaigns : Plan and deliver integrated marketing campaigns across SEO, email, social media, paid advertising, content marketing, out-of-home media, and direct mail.Manage Lead Nurturing : Develop lead nurturing programs to move prospects through the funnel, re-engage dormant leads, and reduce churn rates.Oversee Funnel and Database : Monitor the health of the marketing funnel and maintain the marketing database for targeted campaigns.Demonstrate HubSpot Expertise : Leverage HubSpot for website management, form creation, contact data maintenance, email marketing, and analytics. Ensure we're utilising the platform to its full potential

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