Growth Marketing Manager
hace 2 meses
At Lifebit, we carve our own path. Trusted by Governments and world-leading pharma institutions and funded with over $60m, we are on a mission to harness the power of connected data and bring precision medicine to life globally. The key to saving human lives is providing researchers across the globe with the right data to develop more precise drugs faster.
Generating large amounts of biomedical data has become relatively straightforward. The challenge now is finding, accessing and analysing this sensitive data stored across thousands of disconnected locations. It is frustrating and painfully difficult for researchers.
Lifebit has created a patented, federated technology that brings analysis and computation to where data resides. This enables researchers to run analyses on multiple, distributed datasets in-situ, avoiding the risky movement of highly-sensitive data.
Lifebit powers pioneers in national precision medicine such as Genomics England (UK Government) and guides them on how to make their valuable data usable securely. Biotech and pharma leaders like Boehringer Ingelheim turn to Lifebit to connect them to this otherwise locked up data to obtain novel therapeutic insights.
Our technology is unmatched and momentum is on our side - and we need an exceptionally strong team to help boost Lifebit to incredible new heights.
What you will do
This is an exciting opportunity to join Lifebit's marketing team and manage the engine of our market expansion. As the Growth Marketing Manager, you will be directly responsible for driving net-new revenue opportunities by generating new qualified leads that will be converted to clients with help from our sales team. You will be responsible for managing a small team and leading digital and growth marketing efforts to grow the software/data business and increase product awareness and preference across online marketing channels. This role requires a strategic, data-driven approach, with a focus on constant optimization through test-and-learn cycles. You will also be involved in budget management, performance analytics, and will work closely with the executive and sales teams to ensure cohesive strategies and goal alignment.
In addition to the above, your broad responsibilities will include the following:
Develop and oversee a comprehensive growth strategy to drive measurable revenue impact
Create and execute demand generation strategies to increase qualified pipeline
Own key aspects of the website design & execution, digital campaigns, SEO, content marketing, social and advertising
Own and manage key aspects of our marketing tech stack
Collaborate with cross-functional teams to align marketing efforts with Sales, Product Management and Client Success and shape our marketing strategy
Manage growth reporting and analytics and consistently monitor KPIs across the business to ensure success of campaigns
Evaluate frequently the user journey to ensure maximum efficiency and effectiveness
Oversee, test and optimize paid Marketing spend
Requirements
The role requirements below are just an indication of what we're looking for - sometimes the perfect candidate is far more or less experienced than we anticipated. If you think that might be your case, please reach out and let us know
We are looking for a Growth Marketing Manager who has:
A Bachelors or Masters degree from an accredited University; a Masters degree in marketing and/or Business Administration is preferred
3-5 years of experience in developing and deploying strategies to sustainably acquire and retain high-value customers; startup and scaleup experience is preferred
3 years or more in growth marketing, demand generation or user acquisition for B2B SaaS companies; ideally in the life sciences sector
A track record of building and optimizing high-performing growth strategies, along with a firm grasp of up-to-date growth best practices
A data-driven and analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytics tools
Humility, creativity and resourcefulness—crafting and testing strategies that are most effective for Lifebit's specific goals and context
A deep understanding of search engine optimization, implementing best practices to enhance organic reach and visibility
Experience developing and executing multi-channel go-to-market strategies
Experience with marketing automation and other relevant software tools; experience with AI tools is preferred
In-depth knowledge of current growth marketing trends and best practices
Outstanding communication and interpersonal skills.
Competitive salary
25 days of annual leave plus the usual public holidays
£1,000 per year personal budget for professional development ie Conferences, events, and training resources
An international and diverse team
Exposure to problems and applications in the cloud, data analysis, ML, life sciences, and big data fields
Flexibility for remote work
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