Operations Executive

hace 2 meses


Madrid, España Dentsu A tiempo completo

The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.

Job Description:

Display & Programmatic Analyst

MISIÓN

Tiene como propósito la consecución de los objetivos del cliente a través de la definición, ejecución y optimización de campañas de Display & Programmatic

FUNCIONES PRINCIPALES

Definición y ejecución de plan de campaña en base a la estrategia planteada

Dar apoyo a la venta/upselling de campañas Display & Programmatic

Ayudar a mantener al equipo actualizado en las novedades del ámbito de display, la programática y la afiliación.

Optimización de campañas y realización y análisis de informes de desempeño y benchmarking.

Testing y adopción de tecnología de apoyo al Display & Programmatic, con énfasis en plataformas de gestión afiliados (Tradedoubler, EMAS, etc.), DSPs, Adserving (DCM, Adobe, etc.) y Brand Safety (MOAT, DoubleVerify, IAS)

Preparación de presentaciones e interlocución con cliente.

Si es el caso, supervisión de analistas a su cargo con definición de tareas y priorización de las mismas.

RELACIONES JERÁRQUICAS

Reporta al Display & Programmatic Manager

FORMACIÓN Y CONOCIMIENTOS REQUERIDOS

Formación en Marketing y Publicidad o afines.

Nivel alto de inglés

Capacidades de comunicación efectiva con clientes

Capacidad analítica de datos y orientación al ROI

Certificación en las principales plataformas del mercado (DV360, DCM)

Capacidades de negociación

EXPERIENCIA PREVIA

Entre 1 y 3 años de experiencia en campañas de D&P

Location:
Madrid

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent

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