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.About Softonic:Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.Our culture is built on four core values:Step up: We are proactive and take ownership of our work. We do the right thing, even when it's hard.Work smart: We're efficient and effective, making the most of our time and resources.One team: We collaborate and care for each other. We're proud of what we accomplish together.Think big: We're curious and open to new ideas. We challenge ourselves to grow and innovate.We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.About the position:As a SEO Specialist, your primary objective is to use your knowledge of search engine optimization tactics and techniques to optimize our company's digital assets for better search engine rankings. You are expected to be data-driven, analytical, and capable of implementing and managing our SEO efforts to maximize the volume of inbound organic traffic from search engines to our websites. You should have a strong understanding of industry trends and a keen eye for digital marketing strategies that can drive engagement and conversion.Key responsibilities:Demonstrate a deep understanding of SEO principles, including crawling, indexing, rendering, and ranking, along with proficiency in on-page SEO, off-page SEO, technical SEO, and local and international SEO.Analyze and interpret data from various sources such as Google Analytics, Google Search Console, and SEO tools to make data-driven decisions for website optimization.Conduct comprehensive keyword research to identify relevant and high-traffic keywords for content optimization and monitor keyword rankings.Utilize main SEO metrics to perform benchmark analyses among key industry competitors.Conduct thorough technical website audits to identify issues affecting search engine rankings and provide recommendations for improvements.Collaborate on optimizing website content to enhance search engine visibility and user experience.Assist in the development of effective link-building strategies.Utilize various SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and Screaming Frog
