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.About GelatoGelato has built the world's largest and most global network for on-demand production of customized items e.G. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 130 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced.Gelato GroupGelato Group consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, Gelato Create caters to our creators through our software platform, and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.The positionThe Vice President of Product Marketing is responsible for developing and executing the overall product marketing strategy to align with the company's business goals and market opportunities. This role involves creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions. The VP of Product Marketing collaborates closely with sales to provide training and create sales enablement materials, ensuring the sales team is well-equipped to effectively sell the product. Additionally, this role drives customer engagement initiatives and advocacy programs to generate testimonials and referrals. Performance measurement is key, as the VP establishes KPIs, analyzes performance data, and makes data-driven recommendations to continuously improve product marketing initiatives.Some of your key responsibilities will includeDevelop and execute the overall product marketing strategy, aligning it with the company's business goals and market opportunities.Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives.Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing
