Head Of Customer Marketing Luxury, Southern Europe
hace 1 mes
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role Purpose The Southern Europe Head of Reserve and Luxury role will be integral to building a successful, scalable and balanced Reserve and Luxury business in Southern Europe and will be responsible for driving the right distribution and commercial execution of Luxury product within the region of Southern Europe. This role is accountable for the definition of our Luxury portfolio strategy across all channels and countries within Southern Europe and the brilliant execution of the premium segment in the On Trade as well.
Complexity This role has market scope and will have priorities that range from strategic planning and collaborating with the Global Luxury Team, different Market and global Marketing teams as well as handling commercial executions with the local commercial leads in the market.
Ability to adapt and tailor ideas and thinking to ensure relevance and alignment across the SE countries while establishing a common language and ways of working is crucial.
Reserve and Luxury is a fast-growing business that is a strategic priority for Diageo. There is a big ambition to grow this side of the business and this role will play a key role in achieving this. This role will need to implement innovative ways, challenge the status quo, as well as lead multiple relationships and influence Customer Marketing leads, Sales Directors, Marketing Directors, and The Global Luxury Team.
People management and an ability to influence, encourage and lead others will be vital. The scope of this role is still evolving; hence there is freedom for the individual to build the conditions to achieve the objectives.
The role will be a crucial link between the local commercial teams and the Global Luxury Team, facilitating excellence of execution and efficient commercialisation of Luxury product.
Top accountabilities: About you Crucial experience required Working with us Flexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
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