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Associate Director, Corporate Affairs, Portugal
hace 3 meses
Key accountabilities:
Lead development of an integrated external communications strategy and tactical plan supporting the commercialization portfolio and aligned across BMS Portugal & Spain's strategic priorities.
Manage and protect the BMS corporate brand in Portugal & Spain through development and delivery of an internal and external corporate communications strategy and tactical plan, aligned to global priorities and tailored to the Portugal & Spain environment.
Develop and provide strategic leadership for the internal communications plan for Portugal & Spain, engaging the workforce and working with stakeholders on internal needs, including town halls and enterprise programs.
Provide strategic and tactical counsel to BMS senior management on corporate and commercialization opportunities arising from anticipated changes within Portugal & Spain
Anticipate risk; ensure robust preparedness planning and development of issues management strategies to protect the reputation of BMS
Manage company spokespeople within Portugal & Spain media activities; maintain positive, productive working relationships with key media (across all segments, national/regional, consumer/medical/trade, print/broadcast/digital)
Build strong partnerships within the internal stakeholders in order to implement internal and external communications plans which deliver on the BMS objectives, focusing on priority brands across launch phases
Work collaboratively with our Worldwide Corporate Affairs teams to ensure alignment of BMS Portugal & Spain corporate and commercialization communications plans and provide insights from Portugal & Spain to help shape WW strategies and tactics
Lead and manage the agency team relationships, tightly managing the associated communications budgets and delivery
Build strong partnerships with Leadership, Commercial, Access and Medical teams to ensure communication plans are in place for all significant business priorities
Oversee ongoing development of commercialization leadership activities, key messages and stories; mining for opportunities which support the Portugal & Spain business objectives
Ensure compliance of all brand communications activities and materials with both internal BMS policies and procedures and external regulations and procedures
Required experience/candidate profile: Strategic people leader with analytical ability; strong negotiation, influencing, diplomacy and facilitation skills; a good understanding of the key drivers of the business; excellent verbal and written communication skills; good problem solving and management skills
Adept and experienced in working successfully and productively as part of cross functional teams, as well as leading projects within complex matrix organizations to tight deadlines and specified budgets
Solid grounding and demonstrable experience of the pharmaceutical industry including: Leading and developing high-impact, multi-stakeholder communications strategy and successful tactical delivery, Developing and implementing internal communications strategies, Assessing reputational risk and anticipating business challenges; preparedness planning/issues management implementation, Solid ability of media and stakeholder relations (eg patient advocacy groups, thought leaders, etc); achieved through in-house healthcare and agency experience, Good understanding of regulatory frameworks in Portugal & Spain, Understanding of national health service structures and different roles within them; understanding of health authorities and ways of partnering with them, Delivering patient/consumer engagement programs, Experience of serving as a media spokesperson in a company press office (and/or equivalent role within an agency working on behalf of pharmaceutical clients), Gravitas and credibility to partner with external stakeholders at all levels, including key opinion leaders and CEOs of patient advocacy organizations Solid contacts across multiple stakeholder groups (eg media, thought leaders, patient advocacy groups, health service, etc)
High level of proactivity and personal accountability; demonstrated project management skills and experience
Experience of managing one or more external partners/agencies
Fluent in Spanish
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