Social Media And Email Marketing Specialist
hace 2 semanas
GUM, one of its oral care brands, offers a portfolio of solutions designed to accompany people through different life stages and oral health challenges.To join our dynamic and fast-paced Marketing Team, to be based in our offices in Barcelona, we are currently looking for a:SOCIAL MEDIA & EMAIL MARKETING SPECIALISTMISSIONBeing part of the Marketing Team headquartered in Switzerland, the chosen candidate will drive the Social Media and Email Marketing activities for our B2C and B2B businesses, driving engagement and converting audiences into loyal customers or brand promoters.Working in partnership with the SUNSTAR offices across the European Region, s/he will help the markets maximize brand visibility, contributing to measurable business goals such as customer retention and engagement.KEY RESPONSIBILITIESSocial Media ManagementDevelop and implement Social Media strategies tailored to the EU markets, ensuring alignment with the brand's overarching objectives.Deliver on-brand guidelines/recommendations/content for various channels, including Facebook, Instagram, TikTok, and LinkedIn.Support and oversee local market initiatives and social media campaigns to ensure consistency and effectiveness.Assist markets in leveraging Social Listening to understand audience sentiment and trends.B2B and B2C Email MarketingDeploy the Email Marketing strategy across EU markets, ensuring alignment with business goals.Design and define email marketing campaigns and nurturing paths tailored to diverse target audiences, including consumers and oral care professionals (Dentists, Dental Hygienists, and Pharmacists).Closely support local markets in implementing the strategy by revising plans, templates, and content to meet regional needs.Collaborate with various internal stakeholders to help maintain and segment the database, and ensure cohesive messaging across educational, promotional, and transactional emails.Analyse email performance metrics, such as open rates and click-through rates, and present insights to management while implementing improvements to enhance effectiveness.Leverage analytics tools to monitor campaign performanceDefine and provide content to refine campaigns and A/B test strategies.Align email/social campaigns with broader marketing objectives and as a step to enhance the customer journey.Drive cross-promotion between social media and email platforms.QUALIFICATIONSBachelor's Degree in Marketing/Communications/PR/Digital Media/Media Studies.3 to 5 years of experience in a company in a similar role, with proven experience in social media, including engagement best practices, and tracking KPIs.Expertise in Email Marketing, with a strong grasp of trends, campaign management, engagement strategies, and KPI analysis.Proficient in Microsoft Office Suite: Teams, Excel, Word, and PowerPoint.Familiarity with Adobe Digital Asset Management (DAM), Adobe Experience Manager (AEM), and Emplifi will represent an advantage for covering the role.Open and approachable personality, capable of fostering strong relationships across various European markets.Highly creative mindset with a passion for discovery, innovation, and continuous learning, paired with a drive to challenge the status quo.Demonstrated ability to manage and execute multiple projects simultaneously while maintaining quality and focus.Technology-driven attitude.Interested?Send us your resume along with all relevant documents.
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