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.Welcome to our Marketing Department, the creative engine driving our SaaS organization's growth. We are a passionate and results-driven group of marketing professionals dedicated to driving success, maximising our digital presence and brand positioning across different markets.In this role, you will be responsible for pushing the organic reach of WorkMotion's brand image and growing our brand awareness. You will also be tasked with developing and implementing a comprehensive strategy for our content marketing and social media channels.We value work-life balance, so please only apply if you're based within 2 hours of the Central European Timezone.What you'll do...Be the main driver behind our organic traffic generation and create engagement between potential prospects and our brandDevelop and implement strategies to manage and enhance WorkMotion's brand image across all social media channels (primarily LinkedIn, but also Facebook, Instagram, and others)Oversee the management and growth of WorkMotion's social media channels by developing and implementing creative and highly engaging social media contentSupport WorkMotion thought leaders with new ideas to grow their reach and audience (and position WorkMotion as a thought leader in the SaaS and HR tech space)Monitor and analyze social media trends to stay ahead and adapt strategies accordinglyUtilize SEO optimization techniques and tools to enhance visibility and reach of contentCome up with new initiatives to grow our organic reach and measure their success through data analysisWhat we're looking for...Bachelor's degree in Business, Marketing, Communications, or a related field3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategiesBackground in B2B marketing with a successful track record of increasing organic trafficNative-level proficiency in German and business proficiency in EnglishExcellent written and verbal communication skills in German and EnglishAbility to produce your own content (particularly in German) and to work effectively with our English speaking content managerStrong understanding of social media platforms (Highest priority: LinkedIn, medium priority: Facebook, Instagram, Reddit) and best practices for eachCreative thinker with the ability to generate and implement innovative marketing ideasExperience on what's driving engagement in a B2B audienceData-driven mindset with the ability to integrate data into decision-making processesProficiency in using CRM systems and marketing automation tools to manage processes efficientlyHighly motivated and able to work independently with minimal supervisionWhat we offer...As a remote and distributed team, you can do your best work from anywhere you are the happiestSocial Insurance as per country regulationsTrust-based work – organise your own schedule
