Global Brand

hace 7 días

Barcelona, España Glovo A tiempo completo

.If you're here, it's because you're looking for an exciting ride. A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.We'll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.What makes our ride unique? ð Our culture and strong values. ða Our career development philosophy. ð Our commitment to being a force for good. We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.YOUR MISSIONReporting to the CMO and based in Barcelona, you will own and lead the Brand strategy for Glovo globally, including all the commercial communication strategy, the design system and the consumer and market research stack, leading a team of > 20 comms, research and design specialists.THE JOURNEYDefine the global marketing comms strategy and lead the development of a continuous pipeline of global and regional offline and online advertising campaigns for 20+ marketsDesign an implement a Global Consumer Research stack, leverage quantitative and qualitative research to understand key consumer needs, measure awareness and key brand attributes, test and validate advertising initiatives and generate valuable insights to the businessDefine a strong internal design system and continuously aim for ways to optimise and automate key tasks to keep innovating and bringing best in class digital assetsBe the guardian of Glovo's brand consistency across all media touch points, defining the key brand distinctive assetsDevelop and maintain the global Brand guidelines and processes to manage an effective localisation of all advertising campaigns and assets to 20+ marketsCollaborate daily with local teams and key global stakeholders like Performance Marketing, CRM and pricing.WHAT YOU WILL BRING TO THE RIDEExperience in brand management, ideally gained in the FMCG industryPassion for consumer understanding and advertising developmentProven experience leading end to end development (from comms brief to production) of offline and online advertising campaignsStrong consumer understanding skills, proven experience with quantitative and qualitative market research techniquesStrong understanding of media landscape and key offline and online channelsSolid leadership skills

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